Caroline Goles, Chief Marketing Officer at Pax8, joined The Marketer’s Journey podcast to discuss her role at Pax8 and how she applies her extensive background in sales to the work of global marketing.
Key takeaways from this episode include:
- You have to be a learner. Caroline stresses that the best salespeople and marketers are learners who don’t pretend to know everything. This is especially important when working across 80 product lines as they do at Pax8. A willingness to learn is what creates great marketers and salespeople.
- Make content that educates. Caroline believes that part of the reason a lot of content goes unread is because it doesn’t educate. At Pax8 they make content that helps prospects understand why their solutions are good for their business, and what pain points they will help them solve.
- Don’t be afraid of failure. As a former science major, Caroline likes to think about experimentation in marketing as a scientific experiment. Even if your hypothesis fails, you’ve gained data that you can use to innovate and create better solutions and products.