From MSP to MIP

Simpatico Moves Beyond Tech to Intelligence

Cory Ruthardt discusses moving from MSP to MIP with Pax8

Simpatico Systems has always been more than “just tech.” While most MSPs stick to software, Simpatico focuses on business outcomes. At Beyond Denver 2025, the term “Managed Intelligence Provider” captured their attention. It described perfectly what they’ve been doing all along: integrating intelligence into technology and processes.

Cory Ruthardt, President, says, “Everybody is looking for the next iteration, the next evolution of the MSP. ‘MSP’ doesn’t convey the intelligence we’re building into our technology and customers’ processes. That’s a major difference from where we were and where the model needs to go.”

How Pax8 Helped


Cory and his team left Denver excited for how Managed Intelligence Provider (MIP) resonated with them. Cory shared: “The leadership from Scott Chasin and the strategic thought process around Managed Intelligence Providers gave us the rallying cry we’d been looking for.”

As a true MIP, Simpatico’s approach blends technical expertise with business strategy, coaching and alignment. This mindset reflects the shift toward intelligence-driven solutions. “Business alignment is a huge part of what we do as an MIP. We have internal business analysts, and we partner with external business coaches to understand where processes may have gaps or breaks, then solve them with technology where it makes sense,” Cory explains.

With business alignment in mind, Simpatico measures success across five outcomes: faster results, lower costs, improved customer experience, improved employee experience and better visibility. Low-effort, high-value improvements are implemented quickly, while more complex processes are phased in for better adoption.

Through the Pax8 Marketplace and Agent Store, Simpatico quickly finds solutions that meet their clients’ business needs, giving the team more time to align strategy and results.

As Cory continues, “Sometimes it’s automation, sometimes it’s AI. But understanding what the actual business process is and how we’re trying to drive those results is a big key to that process.”

Short on Time? Here’s a Quick Overview:
  • Simpatico evolves to MIP
  • Focuses on client outcomes
  • Finds tech to support goals
  • Orchestrates intelligence
  • A leader in the agentic era
Pax8 Solutions Used:

Pax8 Solutions Used:

Simpatico shifts from MSP to MIP, putting intelligent outcomes at the center of tech strategy.
Success Metrics
5
Includes faster results, lower costs, better visibility and improved customer and employee experiences for every Simpatico project.
Increase
71%
In small business AI investments over the next year, according to Salesforce reports.
Economic Value
$80T
By 2030 digital ecosystems will drive a third of economic activity annually, fueled by small businesses that MIPs can help.

Outcomes and Results

Simpatico’s shift from MSP to MIP is an evolution in how to deliver value. By aligning business goals with the right technical solutions, they help clients modernize processes, improve productivity and achieve outcomes that move businesses forward. Cory notes: “To really partner on the business side and drive outcomes is a huge difference from just being a technology provider.”

One standout example is a Copilot Agent the Simpatico team built for their client, a large law firm. Previously, case onboarding took days; with the agent, the process now happens in hours. The business impact was immediate: reduced manual work, faster decision-making and better win rates in court.

For Simpatico, MIP is where the industry is heading next. They are emerging as a leader in the agentic era, where value comes from orchestrated intelligence rather than managing tools. For MSPs looking to make the transition, Cory suggests: “Start with a strong partner. Engage in peer groups like those offered by Pax8. Understand the journey, adopt the right tools and shift your mindset. Automation and AI will be as transformative as the internet was 20 years ago.”

"The most exciting part is partnering on the business side, not just technology. MIP allows us to drive outcomes in customer businesses in a way we couldn’t as a traditional MSP."

Cory Ruthardt

President, Simpatico Systems

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