DENVER, CO (September 23, 2025) – Pax8, the leading cloud commerce Marketplace, has named Kathryn Almendarez Marsman as Senior Vice President of Global Vendor Alliances. In her new role, Marsman owns Pax8’s vendor alliances, serves as a strategic sponsor for global relationships and propels the development of global practice and go-to-market (GTM) strategies. She reports to Oguo Atuanya, Pax8’s Corporate Vice President of Vendor Experience.
“Kathryn is a proven leader with deep expertise in partner ecosystems and a strong track record of maximizing global alliances,” said Atuanya. “Her strategic mindset and collaborative approach make her the ideal leader to take our vendor relationships to the next level. We’re thrilled to welcome her to the Pax8 team.”
Marsman brings more than 25 years of experience in global partner strategy, business transformation and market development. She joins Pax8 from Microsoft, where most recently Kathryn served as Global Leader for Scale Solution Partners in Microsoft’s Worldwide Global Partner Solutions organization. There, she directed a portfolio of the company’s largest strategic partners, shaping initiatives that influenced billions in overall Microsoft and Azure consumed revenue. Her vision and leadership were instrumental in advancing innovation across AI, security, Copilot, and accelerating partner transformation at scale.
Throughout her career at Microsoft, Kathryn has held various leadership roles—both within the Global Partner organization, and in various sales leadership roles in Microsoft’s South-Central Enterprise Sales Region. She has demonstrated a talent for building high-performing teams, forging enterprise partnerships, and consistently delivering against growth targets with a focus on delivering value and operational rigor.
Kathryn holds an MBA in Management from the University of Dallas and a BBA in Marketing from the University of Texas at El Paso. She serves as a long-time member of the University of Texas at El Paso’s Business Advisory Council and has received numerous accolades, including the CRN Women of the Channel and several Microsoft awards including, Circle of Excellence.
“Joining Pax8 at such a pivotal time in its global growth journey is incredibly exciting,” said Marsman. “I’m passionate about building high-impact partnerships that deliver value at scale, and I look forward to working with our vendor community to unlock new opportunities, accelerate innovation and empower our partners around the world.”
Learn more about Pax8’s mission to build the technology Marketplace of the future at pax8.com.
About Pax8
Pax8 is the technology Marketplace of the future, linking partners, vendors, and small to midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 40,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.