Pax8 Elevates ISV Offering with Strategic Appointment of Andrew King as Senior Director of ISV Sales Strategy

Bristol, UK (15 January 2024) – Pax8, the leading cloud commerce marketplace, proudly welcomes Andrew King to the team as the newly appointed Senior Director of ISV Sales Strategy. King, a seasoned executive with over thirty years of experience in the ISV market, joins Pax8 to lead the company’s ISV sales strategy initiatives globally, with a particular focus on driving growth and opportunities in the EMEA region initially.

Prior to joining Pax8, King pioneered the development of forward-thinking global strategies and programmes tailored specifically for the Amazon AWS, Microsoft Azure, and Google GCP cloud platforms. These strategic initiatives aimed to enhance the success of both established and emerging software vendors building cloud solutions. The results were not only marked by substantial revenue growth but also the establishment of resilient, collaborative relationships. King’s proven proficiency in these pivotal areas seamlessly aligns with Pax8’s commitment to becoming a leader in the ISV market.

Ryan Burton, VP of Vendor Strategy at Pax8, emphasised Andrew’s experience, stating, “Andrew’s three decades of expertise and his deep understanding of ISV sales strategy make him an invaluable addition to our team. His wealth of knowledge will play a pivotal role in advancing our global ISV sales initiatives and opening new doors for Pax8.”

Enthusiastically welcoming his new role at Pax8, King expressed, “I am thrilled to embark on this journey with Pax8, driving the global expansion of our ISV sales strategy. Pax8’s dedication to innovation and its relationship-oriented approach to the IT Channel resonate seamlessly with my professional values. I can’t wait to leverage my experience during such an exciting phase of growth for the company.”

Phylip Morgan, Chief Revenue Officer, Pax8 EMEA, also shared his thoughts on the appointment, stating, “Andrew’s extensive experience and strategic acumen in the ISV space make him an ideal choice for us. We believe his leadership will bring immense value to Pax8’s expansion efforts, and we look forward to achieving new heights under his guidance.”

As Senior Director of ISV Sales Strategy, Andrew King will be instrumental in executing Pax8’s ISV sales strategy globally, cementing the company’s commitment to revolutionising the IT channel. With his vast knowledge and experience, King is poised to lead Pax8 into a new era of success. He assumes his role with immediate effect.

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About Pax8 

Pax8 is the world’s favourite cloud marketplace for IT professionals to buy, sell, and manage best-in-class technology solutions. Pioneering the future of modern business, Pax8 has cloud-enabled more than 350,000 enterprises through its channel partners and processes one million monthly transactions. Pax8’s award-winning technology enables managed service providers (MSPs) to accelerate growth, increase efficiency and reduce risk so their businesses can thrive. Join the revolution at

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Media contact:

Daniel Skipp, PR Manager, Pax8 EMEA, [email protected]

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