Pax8 Appoints Alvaro Robles as Director of Strategy for EMEA

Bristol, UK (5 January 2024) – Pax8, the leading cloud commerce marketplace, is pleased to announce the appointment of Alvaro Robles as the new Director of Strategy, Pax8 EMEA. Robles, a seasoned executive with a proven track record in global sales operations and strategic leadership, joins Pax8 to spearhead the company’s strategic initiatives across the region.

In his most recent role as Global Sales Operations Director at CloudBlue, Robles contributed to a remarkable growth in pipeline and in revenue generation. His hands-on and results-driven approach aligns perfectly with Pax8’s commitment to providing best-in-class technology solutions to its partners.

“Alvaro’s wealth of experience and his expertise in sales strategy and business impact aligns seamlessly with our vision for the future of cloud commerce and makes him an excellent addition to the team,” said Harald Nuij, CEO, Pax8 EMEA. “We are confident that Alvaro will play a key role in driving our expansion and contributing to the success of our partners.”

Before joining CloudBlue, Robles held pivotal positions at Tech Data (now TD Synnex), demonstrating over 13 years of service at the forefront of the tech distributor. During this time, he played a crucial role in leading Microsoft Cloud programs, overseeing Key International Accounts, and orchestrating market consolidation through successful M&As. Robles’ proficiency in fostering trust and fortifying relationships with enterprise accounts underscores his unwavering commitment to ensuring customer success.

Commenting on his new role, Robles expressed his enthusiasm, stating, “I am thrilled to join Pax8 at such a crucial time in its growth in Europe. I am eager to leverage my skills and experience to contribute to the strategic vision and long-term success of Pax8 in the EMEA region.”

Phylip Morgan, Chief Revenue Officer, Pax8 EMEA, also commented on the appointment, saying, “Alvaro’s strategic mindset and ability to understand both business and operational needs make him a perfect fit for Pax8. His leadership style, centred around building trust and driving engagement, aligns with our values, and we are confident that he will help the EMEA team achieve new heights.”

As Director of Strategy, Pax8 EMEA, Robles will play a pivotal role in shaping the company’s strategic vision, propelling growth, and driving the implementation of innovative solutions for Pax8 partners. Boasting an MBA from IESE Business School, Robles brings a wealth of knowledge and expertise to his role. He will assume his title with immediate effect.

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About Pax8

Pax8 is the world’s favourite cloud marketplace for IT professionals to buy, sell, and manage best-in-class technology solutions. Pioneering the future of modern business, Pax8 has cloud-enabled more than 350,000 enterprises through its channel partners and processes one million monthly transactions. Pax8’s award-winning technology enables managed service providers (MSPs) to accelerate growth, increase efficiency and reduce risk so their businesses can thrive. Join the revolution at

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Media contact: Daniel Skipp, PR Manager, Pax8 EMEA, [email protected]

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