BRISTOL, UK (26 August, 2025) – Pax8, the leading cloud commerce Marketplace, has today announced its further expansion into Denmark, marking a significant milestone in its Nordic growth strategy. This move shows Pax8’s commitment to empowering Managed Service Providers (MSPs) across the Nordics with localised support, enablement and cloud technology that help to increase efficiencies, reduce risk and grow business.
As part of this expansion, Pax8 is growing its Nordic sales team and has appointed Birol Ilgøy as Senior Channel Account Manager, who is based in Denmark. Ilgøy brings a wealth of experience from the IT and technology sectors, including channel experience. The investment is part of Pax8’s ambition to build a strong local team in Denmark and elevate support to the country’s MSPs.
“We see great potential in the Danish market and are investing in building a strong local team to elevate support for local MSPs. This expansion is about more than just presence, it’s about partnership and local, long-term commitment, “says Harald Nuij, EMEA CEO at Pax8.
Birol’s deep understanding of the Nordic MSP landscape positions him to drive meaningful engagement with Danish partners. His track record of supporting MSPs ensures that Pax8’s value proposition of technology, support and strategic enablement is delivered with precision and local relevance.
Tomas Dybdahl, Partner at Data-Link, an IT solutions partner based in Denmark, said: “We are very pleased that Pax8 has now established a presence in Denmark with local sales and technical support. It gives us both peace of mind and faster assistance in our daily operations. At the same time, Pax8 makes it incredibly easy and efficient to obtain licences and manage billing. The platform is smart, user-friendly and gives us quick access to cloud solutions, while also minimising our administrative workload.”
Pax8 is hosting a virtual Launch Briefing event on 4 September which will show MSPs who are interested in partnering with Pax8 how to scale faster, achieve more and stay ahead in the new era of AI. Pax8 also attends many regional events to support its partner community and will be at the upcoming Computerworld Cloud & AI Festival in Copenhagen on 17–18 September.
About Pax8
Pax8 is the technology Marketplace of the future, linking partners, vendors, and small to midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 40,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.
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Media Contact:
Isabelle Jones
PR Manager
ijones@pax8.com