Samantha Nelson

Samantha Nelson headshot

As Vice President of Channel Development, I am responsible for bringing new revenue initiatives to life. What excites me the most is the challenge of building these around the ever changing technology landscape. I get to work with our massive partner ecosystem to help us form these initiatives – partners play an active role as the lifeblood of our success.


I am full of grit and big ideas. Together, they drive the vision home. When I was 10, my dad shared this quote with me: “Even if you’re on the right track, you’ll get run over if you just sit there” – Will Rogers (actor, cowboy). It became apparent very quickly that although I thought I always had my ducks in a row, there would be no results without some serious effort. This quote, along with some trials and errors, has grown my passion for execution. There’s no better place to put this into practice than at Pax8 where we get to lead the way and innovate like no other distributor (or no one else) has in this space.


I am greatly inspired by challenges, especially those that people think are impossible to overcome.


My hobbies change often, but right now I’m really into CrossFit, which is directly related to my affinity for new challenges.


I always encourage my team to get comfortable with being uncomfortable. If you’re not uncomfortable, you’re not growing.