The New Partner Program’s Latest Addition, Pax8Premier Brings Sports Marketing to MSPs
DENVER, CO (March 25, 2025) – Pax8, the leading cloud commerce marketplace, has been recognized by CRN®, a brand of The Channel Company, with a 5-Star Award in the 2025 CRN Partner Program Guide. Having launched Voyager Alliance in November 2024, the company’s partner program has already caught its stride in further proving value and success for its partners.
CRN’s 5-Star Award is an elite honor earned by only those companies that have built their partner programs on the key elements needed to produce successful channel partnerships. For the 2025 Partner Program Guide, the CRN research team evaluated solution providers based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support and communication.
“We are very pleased to be recognized for Voyager Alliance, a core part of the Pax8 Marketplace and our unique offerings to partners, SMBs and our industry,” said Craig Donovan, Chief Experience Officer for Pax8. “To be a 5-Star Award winner with CRN is great validation and underscores our commitment to fostering strong, mutually beneficial relationships with our partners.”
Added benefits from the Pax8 Voyager Alliance program continue to unfold. In February 2025, Pax8 introduced Pax8Premier, a business growth and branding opportunity that brings the possibilities of major-event sports marketing to its partners.
Donovan explained, “Pax8Premier is designed to make strategic collaborations readily accessible for our partners with sports teams and entertainment companies. It’s our newest development within our partner program’s offerings. While we look forward to continually building upon our partner program into the future, we’re very enthusiastic about the brand visibility and customer engagement Pax8Premier can offer our partners today, and we’re encouraged by the progress that Voyager Alliance has already made to help them succeed.”
Pax8 Voyager Alliance is a five-tiered program purposefully designed to scale with partners relative to their business needs. It offers tailored enablement, support, and education especially fitting per partner according to their strategic path to growth. Current offerings within the program include vendor NFR licensing, targeted education from Pax8 Academy, technical support, account management, Pax8 events and participation in the company’s partner advisory council.
“Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology vendors have to evolving with solution providers, driving innovation and supporting mutual success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This critical annual project empowers solution providers to identify vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence.”
The 2025 Partner Program Guide will be featured in the April 2025 issue of CRN and published online at www.CRN.com/PPG beginning March 24, 2025.
To learn more about the news, please visit pax8.com.
About Pax8
Pax8 is the technology marketplace of the future, linking partners, vendors, and small-to-midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of nearly 40,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.
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About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
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