Ionic doubles revenue and profitability with Pax8
Problem
Slow licence procurement stifling growth
“Our biggest issue was trying to increase licences and buy new licences for onboarding clients. It was very, very slow and could, in some instances, take hours or even days.”
Patrick Cassidy, Managing Director at Ionic
Before partnering with Pax8, Ionic was experiencing speed issues. Challenges around adding licences and procuring new ones were slowing down service for their clients and causing financial leaks.
The lack of integration with the ConnectWise platform meant Ionic was unable to prorate its license agreements, resulting in revenue loss every month.
Ionic was also managing multiple vendors via various platforms, which hindered its efficiency and caused service delays.
Solution
Stress-free partnership and support
“Speak to anybody in the IT sector – we’re always busy. We’re always fighting fires. The ability to move really easily was the number one factor.”
Patrick Cassidy, Managing Director at Ionic
Moving to Pax8 was easy thanks to Curtis, Ionic’s Pax8 account manager, who provided guidance through every step of the onboarding process.
Once Ionic was onboarded with Pax8, it quickly integrated the Pax8 platform with ConnectWise to facilitate subscription fulfilment and management.
All vendors and billing were now consolidated into one place, eliminating the need for multiple platforms to manage software licences. Everything was clear and easy to see, and everyone at Ionic can now have access to Pax8 support.
Ionic has also taken advantage of the expansive vendor choices in the Pax8 Marketplace, tripling its spending with Pax8 since joining in 2020.
The company recently adopted SentinelOne for endpoint protection and endpoint detection and response (EDR). Additionally, the Ionic team took part in Exclaimer security awareness training for Domain-based Message Authentication, Reporting and Conformance (DMARC) compliance.
Benefit
A reliable partner for support and growth
“Pax8 has been a rock-solid partner in helping us achieve growth.”
Patrick Cassidy, Managing Director at Ionic
Partnering with Pax8 has helped Ionic access new products that are a great fit for its clients. The company has recently onboarded a client with Wasabi – a product they didn’t have any previous knowledge of. It has opened up choices for both Ionic and its clients.
Having Pax8 as a strategic partner has allowed Ionic to add new products to its line card and receive support with any questions or problems.
It has also benefitted Ionic’s proactive approach to helping its clients explore new solutions and stay ahead of trends and opportunities. Attending Pax8 Mission Briefings has enabled Ionic to stay up to date with the latest industry developments and given the company plenty of ideas and inspiration to try new things.
In addition, Pax8 has helped Ionic fill in gaps around Microsoft rebates, ensuring that the company is fully compliant. As the 2024 Microsoft Global Partner of the Year, Pax8 has also guided Ionic in exploring Microsoft Copilot opportunities and Microsoft Azure projects for its clients.
Results
Doubling growth and doubling-down on efficiency
“We’ve doubled in turnover, doubled in profitability and more than doubled our headcount.”
Patrick Cassidy, Managing Director at Ionic
Moving to Pax8 has made Ionic more efficient and helped the company grow its business.
The self-service capabilities in the Pax8 Marketplace have enabled Ionic’s clients to manage their own needs, giving the Ionic team more time to focus on business development.
The partnership with Pax8 has accelerated Ionic’s growth, enabling the company to double its turnover and profitability.
About Ionic
Ionic is a managed service provider based in Derry, Northern Ireland, helping over 200 businesses achieve their potential through the power of technology.
For 13 years, Ionic has been guiding its clients in making better choices, providing them with different options and a friendlier, more straightforward way to manage their IT requirements.
Ionic’s dedication to staying ahead of tech trends and embracing innovation gives its clients greater growth potential and superb service levels. The company’s 99%+ customer satisfaction rate is testament to its commitment to client success.