New Initiatives Enable Partners to Thrive in
the Era of Managed Intelligence
DENVER, CO (November 17, 2025) – Pax8, the leading cloud commerce Marketplace, today announced two key Microsoft initiatives that continue the ongoing collaboration and investment between the two companies. Pax8 is among the first to integrate with the Microsoft Marketplace, providing partners with access to a broader range of solutions. With Pax8 OneCloud Guided Growth, partners gain insights and resources to better sell and manage the entire Microsoft Cloud stack. Finally, Pax8 is proud to congratulate its Galactic partner, Infinity Group, for being named Microsoft Dynamics 2025 Partner of the Year.
Microsoft Marketplace Integration: Expanding Reach and Revenue
As one of five global launch partners, Pax8 is integrating into Microsoft’s unified Marketplace—now combining AppSource and Azure Marketplace—into its own Pax8 Marketplace. This integration allows Pax8 partners to:
- Access, resell and deliver AI applications and agents on the Microsoft Marketplace
- Empower partners to bundle third-party Marketplace apps with their own services, software and hardware
- Offer solutions that are pre-vetted for Microsoft compatibility, streamlining implementation and reducing deployment friction.
“By embedding Microsoft’s Marketplace into our own, we’re giving partners a powerful new way to scale their offerings and reach new customers faster while supporting a key initiative of Microsoft,” said Oguo Atuanya, Corporate Vice President of Vendor Experience at Pax8.
Pax8 OneCloud Guided Growth: A Roadmap to Microsoft Cloud Mastery
Unveiled at Beyond EMEA 2025 in Amsterdam, Pax8’s OneCloud Guided Growth is a phased enablement journey that helps managed service providers (MSPs) confidently transact across the full Microsoft Cloud stack, including Microsoft 365, Dynamics 365, Azure, Security, and Copilot.
Key program features include:
- A five-phase curriculum: Understand Best Practice, Build It Your Way, Get Buy-In, Implementation, and Inspect What You Expect
- Tailored assessments across strategy, operations, technical readiness, sales, and go-to-market
- Over 110 courses and 20+ learning paths aligned to partner maturity and growth goals.
“Partners are looking for more than just tools—they want a roadmap to growth,” said Craig Donovan, Chief Experience Officer at Pax8. “We are always looking for ways to enhance our partnership with Microsoft to benefit our collective partner ecosystem. OneCloud Guided Growth equips MSPs with the strategy, support, and confidence to expand their Microsoft offerings and deliver transformative value to their customers.”
Pax8 Supports Infinity Group: 2025 Microsoft Dynamics 365 Business Central Partner of the Year
Pax8’s UK-based Galactic partner, Infinity Group, earned a 2025 Partner of the Year award for Microsoft Dynamics, underscoring the collaboration and strategic focus between the two companies. This award reflects both Infinity Group’s tight partnership with Pax8 as well as the company’s own annual growth and success after being a finalist in 2024, through the following ways:
- Delivering transformative business outcomes through a refined licensing strategy and streamlined solution delivery
- Enhancing the company’s BCQuick solution and proving rapid ERP deployment success for their customers
- Expanding their customer base with scalable, efficient solutions.
Why the Partnership Matters for MSPs and CSPs
Together, these initiatives are reshaping the future of the channel:
- Faster Time to Market: Marketplace integration enables seamless bundling and provisioning of Microsoft and third-party solutions.
- Higher Revenue Potential: Diversified Microsoft practices drive up to 25x more revenue than single-solution sellers, according to an IDC study.
- Strategic Differentiation: Guided Growth empowers MSPs to become more consultative, trusted advisors.
- Recognition and Visibility: Empowering partners like Infinity Group to uncover and drive new business helps them earn public recognition.
“With Microsoft, we’re not just building technology, we’re building the future of managed intelligence,” said Nick Heddy, President and Chief Commerce Officer at Pax8. “Our joint innovations in AI, security, and cloud orchestration are redefining what’s possible for MIPs and the SMBs they serve.”
To learn more about Pax8 and Microsoft, visit www.pax8.com/en-us/microsoft/
About Pax8
Pax8 is the cloud commerce Marketplace of the future, linking partners, vendors, and small to mid-sized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 47,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem.
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Media Contact:
Kristen Beatty
Sr. Director of Public Relations
kbeatty@pax8.com