Empowering Canadian MSPs: Pax8’s Journey and Expansion in Canada

Urvish Badiani, VP of Sales, Canada
Pax8 Canada expansion and journey

With a global presence that spans continents and countries, Pax8 has worked diligently to revolutionize the way managed service providers (MSPs) approach the cloud. By fostering innovation and delivering unparalleled services worldwide, we have strived to lay the foundation for MSP and SMB success in every region we serve. This commitment is reflected in our dedicated efforts and remarkable journey in Canada.

Empowering Canadian MSPs with Pax8 Resources

Our goal is to simplify the cloud journey for MSPs by providing a robust Marketplace and comprehensive resources. We understand the unique challenges faced by MSPs in Canada and have tailored our offerings to meet these needs.

Pax8 Marketplace: Our Marketplace is designed to streamline the engagement, selection and delivery processes, offering a wide range of cloud solutions from leading vendors. MSPs can easily manage subscriptions, billing and provisioning through our intuitive Marketplace. At Pax8 Beyond 2025, we introduced major enhancements including the Integrations Hub, featuring our Model Context Protocol (MCP) server, and Public Storefronts which launched publicly on July 15, to enable MSPs to unify their tools and showcase their services more effectively.

Partner Enablement: We offer extensive educational events, coaching, online training, and more, including robust support to help MSPs maximize their potential. Our dedicated Canadian team, with French-speaking resources, is in place to provide localized support and ensure that Canada’s MSPs and partners have access to the tools they need to succeed. With the launch of the Managed Intelligence Toolkit and Guided Growth we’re helping partners evolve into Managed Intelligence Providers — empowering them to lead with data-driven insights and AI-enhanced service delivery.

Billing in Canadian Dollars: To make transactions seamless and convenient, Pax8 deals in Canadian dollars. This eliminates the hassle of currency conversion and provides transparency and ease in pricing for our Canadian community.

Local Dedicated Support: Our Canadian MSPs benefit from dedicated support teams that understand the local market dynamics. Whether it’s technical assistance or business strategy, our Canada-local experts are here to help.

AI-Driven Innovation for Canadian MSPs: Pax8 is ushering in a new era of intelligent service delivery. With tools like Microsoft Copilot Studio, Azure AI Foundry and the AI-powered Infinity Platform from Check Point, Canadian MSPs can now offer hyper-personalized, secure and scalable solutions to their clients. These innovations are designed to help MSPs stay ahead of evolving threats and deliver next-generation value.

Expansion of Pax8 in Canada

Our journey in Canada has been marked by strategic growth and a commitment to serving the MSP community. Since our entry into the Canadian market in 2019, we have focused on building strong relationships and delivering value to our partners.

Establishing Presence: Pax8 has been actively establishing its presence in Canada with a focus on brand awareness and market expansion. Our efforts have been geared towards demonstrating the benefits of our platform and the value we bring to MSPs — from increasing efficiency and growing your business to reducing risk.

Canadian Account Management Team: We have built all-Canadian account management and solution consultant teams to ensure that our partners receive localized support and expertise. These teams are dedicated to understanding the specific needs of Canadian MSPs and providing tailored solutions.

Educational Events: Pax8 hosts our own events in Canada designed especially for Canadian partners. These include: Mission Briefings, which are in-person, one-day workshops focused on sales and marketing enablement; Security Bootcamps, which are two-day, hands-on technical events where MSPs simulate real-world cyberattack scenarios; and in Toronto this October, we will host Momentum, a broader in-person event that blends business and technical education. It includes sessions from top vendors and Pax8 experts to help MSPs align their teams and accelerate operational momentum.

New Pax8 Office Opening in Canada

As a globally remote-first company, with teams collaborating virtually across continents, Pax8 maintains strategically located corporate office hubs in certain regions around the world to foster regional engagement and provide further localized support. The exciting update for Pax8 and Canadian operations is that we will soon open a new office in Toronto!

In addition to our office in Montreal, this new Toronto office will serve as a hub for our Canadian operations, providing a central location for our team to collaborate and support our partners more effectively.

The opening of the Toronto office marks our continuing commitment to the Canadian market and our belief in the potential of MSPs in this region. It will enable us to enhance our service delivery, strengthen relationships and drive continued innovation.

At Pax8, we are dedicated to empowering MSPs in Canada with the resources they need to thrive. Our ongoing expansion and the new office opening are a continuation of our journey to support the Canadian MSP community. We look forward to continuing this journey together and achieving great success.

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