Picture this: A crowd of roaring fans are hyped up at the game. Their eyes are focused on the field, the scoreboard, darting back and forth. Suddenly, your company’s name appears onscreen, right when engagement is at its highest. A small business owner sees your name, and later that week, when they’re researching IT solutions for their company, your company’s name is the first that comes to mind.
With Pax8Premier, we’re offering partners the chance to put their name in front of thousands of attendees at big-ticket events, giving managed service providers (MSPs) an unparalleled opportunity to reach sports fans and grow their businesses by increasing awareness and recognition among diverse, highly engaged audiences. Read on to learn everything this exclusive program offers.
What Does the Program Entail, and What Are Its Benefits?
At its core, Pax8Premier is a shortcut to leveraging valuable ad space and first-class client experiences, with the added convenience and cost savings associated with booking through Pax8. The program is made up of several key elements.
Branding Opportunities
You get to prominently display your branding alongside Pax8 at sports team venues to increase brand awareness among some of the most diverse and engaged audiences around, helping to enhance recognition and recall of your brand.
VIP Hospitality
You’re able to treat your clients and prospects to VIP experiences, including exclusive suites and premium seating, helping you build stronger connections that open doors to new sales and upsell/cross-sell conversations.
Event Hosting
You can host unforgettable events at top venues, creating custom experiences that spotlight your brand and help grow key client relationships.
Business Networking
You’re able to tap into our exclusive network of sponsors and industry leaders, so you can build connections, share ideas and uncover partnerships that take your business to the next level.
Pax8Premier Success Story
One partner who’s already tried Pax8Premier is Wolf Consulting, a Pittsburgh-based firm that offers cloud computing, IT support, managed services and network support for small businesses. According to Wolf, it’s tough to improve local market visibility and brand awareness without exploding their marketing budget, especially in a bustling city like Pittsburgh.
“When we were looking for ways to strengthen our brand and local reach in Pittsburgh, leveraging professional sports was a no-brainer,” says William Palmer, Director of Growth at Wolf Consulting. “Not only is Pittsburgh a big sports town, but we were already in negotiations to sign a local professional team and stadium as a managed services client.”
The only issue was that Wolf didn’t have a big sports marketing budget. That’s when Pax8 stepped up to partner with them. Through Pax8Premier, the company not only saved money on software licenses but was able to afford a full sponsorship package, adding their logo to the stadium jumbotron as a top sponsor of the Pittsburgh Riverhounds SC professional soccer team.
Beyond brand visibility, Wolf Consulting can now entertain clients and prospects by inviting them to a private suite to watch games, helping them build brand loyalty and awareness at the same time.
“This partnership is a game changer for Wolf Consulting, and it would not have been possible without the Pax8Premier program,” Palmer says.
How It Works: Wins All Around
You might be saying, “Great! But what’s the catch?”
We’re glad you asked. There really isn’t one because this program is a win-win-win for you, for us, for the clients. You and Pax8, together, get increased branding and sales, and the client gets to have their business needs fulfilled because of the great solutions and service we provide together (that’s why the program is free). Unlike most sports games, everybody wins!
To be eligible for Pax8Premier benefits, you’ll first have to make a minimum monthly revenue commitment to Pax8 (generally for two years) that brings net-new business to Pax8 and new solutions to your customers. To get more information on eligibility, check out the SKU in the Pax8 Marketplace to start the conversation with your Channel Account Manager.
Currently, this program is only available for partners located in the U.S., Canada, EMEA, Australia and New Zealand.
It’s All About Business Growth
Just remember, as an MSP in a crowded field, you need to differentiate yourself and always be on a path to growth to stay competitive. Pax8Premier is the perfect way to do that, giving you increased exposure, the opportunity for bigger sales and the ability to create truly memorable experiences that build long-lasting client relationships.
To get started on your journey, visit the Pax8 Marketplace and choose Pax8Premier.
