Partner Value Framework

Our commitment to simplifying what brings you success.
sbr-map

 Marketplace


Acquire new customers:

  • Seamless Buyer Journey

    Storefronts provide a branded, self-service experience, allowing MSPs to attract new customers with curated product offerings.

  • Data-Driven Sales Insights

    Opportunity Explorer identifies prospects’ needs and recommends tailored solutions, making it easier for MSPs to target and acquire new clients.

  • Integrated Quoting Process

    Quoting enables MSPs to present bundled solutions professionally, reducing friction in the sales process and increasing conversion rates.

Increase wallet share of existing customers:

  • Cross-Sell and Upsell Automation

    Opportunity Explorer highlights complementary products, helping MSPs expand customer contracts.

  • Bundled Offerings

    Storefronts allow partners to package services and products into higher-value solutions that drive incremental revenue.

  • Flexible Quoting</p
    MSPs can customize quotes to offer tiered pricing, upgrades and additional services increasing overall deal size.

Identify new revenue streams:

  • Solution-Based Selling

    Storefronts and Quotes allow MSPs to move from product reselling to selling comprehensive IT solutions.

  • Custom Product Support

    Quoting and Storefronts support non-Pax8 products, enabling MSPs to monetize their own services alongside Marketplace offerings.

  • Recurring Revenue Growth

    Opportunity Explorer identifies recurring service opportunities (e.g., security monitoring), helping MSPs shift toward subscription-based revenue.

 Billing Efficiency


Acquire new customers:

  • Tailored Tears

    Storefronts provide a branded, self-service experience, allowing MSPs to attract new customers with curated product offerings.

  • Grow Paths

    Scalable, strategic paths of growth and retention aligned to the size and complexity of your business.

  • Marketplace Access

    Access to the award-winning Pax8 Marketplace. Experience the Pax8 advantage with an AI-driven partner ecosystem.

Increase wallet share of existing customers:

  • Professional Services

    Extend your team and onboard customers faster with Professional Services. Gain access to tiered pricing as you increase your tier.

  • Pax8 Academy

    Pax8 Academy is a strategic resource for our partners to grow their businesses. On-Demand Resources, Instructor-Led Training, Business Coaching and Peer Groups.  Education your way.

  • Loyalty Program

    Additional Loyalty benefits based on Partner Spend, coming soon.

Identify new revenue streams:

  • Vendor Not-for-resale Licenses

    Access to these NFR licenses allows you to test innovative solutions, making it easier for you to stay on the cutting edge of technology.

  • Vendor Growth

    As Pax8 accelerates our growing partner base, we’ll draw in new vendors and advanced technologies, fueling a network effect within our Infinity Engine. By streamlining access to resources, we not only make it easier for partners to tap into new opportunities but also save them valuable time and costs.

 Catalog


Acquire new customers:

  • Transparent and Predictable Pricing

    Anniversary Billing ensures new customers understand exactly what they will be billed for, reducing confusion and increasing trust.

  • Simplified Onboarding

    Clear, consolidated invoices make it easier for new partners to integrate Pax8 billing into their financial systems.

  • Competitive Alignment

    Offering the same billing model as Microsoft and competitors eliminates a key barrier to acquisition for partners who expect this standard.

Increase wallet share of existing customers:

Identify new revenue streams:

  • Enable MSP Service Bundling

    Consolidated billing supports partners in packaging their own services alongside vendor products.

  • Streamlined Global Expansion

    Supporting global tax compliance and multi-currency billing allows partners to enter new markets confidently.

  • Billing Engine Integration

    API-based billing automation helps partners scale operations, freeing up resources to pursue new business opportunities.

 Custom Products


Acquire new customers:

  • Seamless Buyer Journey

    Storefronts provide a branded, self-service experience, allowing MSPs to attract new customers with curated product offerings.

  • Data Driven Sales Insights

    Opportunity Explorer identifies prospects’ needs and recommends tailored solutions, making it easier for MSPs to target and acquire new clients.

  • Integrated Quoting Process

    Quoting enables MSPs to present bundled solutions professionally, reducing friction in the sales process and increasing conversion rates.

Increase wallet share of existing customers:

  • Cross-Sell and Upsell Automation

    Opportunity Explorer highlights complementary products, helping MSPs expand customer contracts.

  • Bundled Offerings

    Storefronts allow partners to package services and products into higher-value solutions that drive incremental revenue.

  • Flexible Quoting

    MSPs can customize quotes to offer tiered pricing, upgrades and additional services increasing overall deal size.

Identify new revenue streams:

  • Solution Based Selling

    Storefronts and Quotes allow MSPs to move from product reselling to selling comprehensive IT solutions.

  • Custom Product Support

    Quoting and Storefronts support non-Pax8 products, enabling MSPs to monetize their own services alongside Marketplace offerings.

  • Recurring Revenue Growth

    Opportunity Explorer identifies recurring service opportunities (e.g., security monitoring), helping MSPs shift toward subscription-based revenue.

 My Solutions


Acquire new customers:

  • Pre-Packaged Solutions for SMB Needs

    MSPs can create industry-specific solution bundles (e.g., cybersecurity for remote teams, compliance-ready IT stacks) that make it easier for new customers to adopt a full-service package rather than selecting individual products.

  • Competitive Differentiation

    Unlike traditional resellers who sell single products, MSPs can position themselves as trusted advisors offering comprehensive business solutions, making them more attractive to SMBs looking for long-term partners.

  • Stronger Lead Generation

    By promoting differentiated solution packages rather than commodity products, MSPs can attract prospects searching for tailored IT solutions rather than just individual tools.

Increase wallet share of existing customers:

  • Solution Bundling for Higher Margins

    Partners can offer curated solution stacks rather than individual products, increasing overall contract value per customer.

  • Upselling Through Tailored Packages

    By grouping security, productivity, and support services, MSPs can expand customer adoption of additional Pax8 products.

  • Differentiated Pricing Models

    Partners can set solution-level pricing, including uplifts or discounts, to optimize revenue per client.

Identify new revenue streams:

  • Expansion Into Managed Solutions

    Enables MSPs to create standardized service offerings, shifting from transactional sales to recurring solution-based revenue.

  • Cross-Vendor Offerings

    Combining multiple vendors into a single package allows partners to create premium service tiers.

  • Customized SMB Offerings

    MSPs can create industry-specific solution bundles (e.g., security for remote teams), tapping into new customer segments.

 Opportunity Explorer


Acquire new customers:

  • Product Recommendations

    Pinpoints industry-specific and location-based opportunities to connect with new prospects and drive meaningful engagement.

  • Data-Driven Targeting

    Leverages customer profiles and market trends to highlight gaps competitors may not be addressing.

  • Competitive Positioning

    Delivers targeted learning resources that equip and empower partners to pitch confidently and win over new audiences.

Increase wallet share of existing customers:

  • Upsell & Cross-Sell Opportunities

    Spotlights products that seamlessly integrate with customers’ existing stacks to drive deeper engagement and growth.

  • Untapped Value

    Identifies underused products or services to unlock full potential and maximize customer spend and investment.

  • CIS Framework Matching

    Suggests tailored security solutions to close gaps and expand service offerings for existing clients.

Identify new revenue streams:

  • Next-Gen Product Insights

    Uncovers emerging products that perfectly match customer needs and capitalize on market trends.

  • Product Benchmarking

    Provides 2×2 graphs to benchmark new products, enabling partners to strategically diversify their portfolios.

  • Trend Analysis

    Taps into global data from 399K+ partners to pinpoint untapped opportunities and drive targeted growth.

 Quotes


Acquire new customers:

  • Integrated Quoting

    Partners can create quotes that combine Pax8 catalog products and outside offerings, providing a seamless experience to new clients.

  • Increased Competitive Advantage

    By enabling quoting directly within the Pax8 ecosystem, partners no longer need third-party tools, reducing friction for acquiring new customers.

  • Streamlined Onboarding

    Custom line items and PDF quotes allow partners to quickly tailor solutions for new prospects, increasing conversion rates.

Increase wallet share of existing customers:

  • Enhanced Cross-Selling

    Partners can include multiple Pax8 catalog items in one quote, encouraging customers to purchase additional products.

  • Simplified Upselling

    Ability to quote upgraded or premium versions of existing solutions alongside current offerings.

  • Data-Driven Growth

    Analytics tied to the quoting process help identify areas where customers are underutilizing services.

Identify new revenue streams:

  • Custom Product Quoting

    Partners can include non-Pax8 offerings, like hardware or services, enabling them to enter new markets.

  • Bundled Solutions

    Ability to package third-party products with Pax8 catalog items encourages new revenue models.

  • Competitive Differentiation

    Surpassing competitors like ConnectWise and Arrow ECS by offering a fully integrated ecosystem.

 Storefronts


Acquire new customers:

  • Custom Experience

    Storefronts allow partners to create curated product pages tailored to specific audiences, improving appeal to new customer segments.

  • Audience-Specific Targeting

    Partners can define audiences by attributes like location or industry, ensuring Storefronts resonate with potential customers.

  • Analytics Insights

    View and click analytics help partners refine their Storefronts to attract and convert new customers effectively.

Increase wallet share of existing customers:

  • Personalized Offerings

    Storefronts enable partners to publish targeted products based on client needs, encouraging existing customers to expand their purchases.

  • Self-Service Publishing

    A web-shop experience empowers customers to explore and buy more products independently.

  • Data-Driven Recommendations

    Analytics provide insights into customer behavior, helping partners upsell or cross-sell effectively.

Identify new revenue streams:

  • Tailored Product Pages

    Partners can experiment with new products or bundles in Storefronts to gauge interest from specific audiences.

  • Multiple Storefronts

    Partners can target different markets or industries, exploring untapped revenue opportunities.

  • Audience Analytics

    Understanding audience engagement can reveal demand for new product categories.

 Integrations Hub

 Pax8 Academy


Acquire new customers:

  • Customer Acquisition

    Gain the skills to acquire and retain new customers, build better campaigns and deliver more value.

  • Engineering Expertise

    Technical training (On-Demand, Instructor-Led) to expedite engineering expertise.

  • Secure Environment

    Pax8 Academy courses teach you how to develop strong cybersecurity for your end customers.

Increase wallet share of existing customers:

  • Growth Opportunities

    On-demand resources to help keep pace with the Microsoft Cloud Partner Program and identify growth opportunities.

  • Selling Optimization

    Academy offers the Results Selling Framework, teaching partners how to optimize selling to end customers.

  • Role Training

    Instructor-Led Training offer role specific training, including technical training in Microsoft Azure, Copilot and Business Premium.

Identify new revenue streams:

  • Revenue Growth

    Grow your revenue faster with new competencies.

  • Vedor Trainings

    Hundreds of vendor specific trainings prepare partners for new offerings.

  • Customer Segmentation

    Increase the capability to grow your ideal customer profile.

 End User Helpdesk


Acquire new customers:

  • Reach

    Expand your reach by using Helpdesk to engage in opportunities that are currently out of scope (i.e. 24/7 needs).

Increase wallet share of existing customers:

  • Cost Effective Services

    Allow for additional margin.

 Guided Growth


Acquire new customers:

  • Tailored Enablement Experience

    Guided Growth provides a structured learning experience that equips partners with new knowledge and skills, enabling them to confidently position and sell new solutions.

  • Personalized Guidance

    Partners receive personalized guidance to optimize their learning journey, which helps them implement new practices that drive business growth.

  • Customer Ready Resources

    The program offers customer-ready resources that partners can use to attract and engage new customers effectively.

Increase wallet share of existing customers:

  • Cross-Sell and Upsell Opportunities

    Guided Growth helps partners identify and leverage cross-sell and upsell opportunities within their existing customer base, increasing revenue per customer.

  • Enhanced Customer Engagement

    By providing partners with the tools and knowledge to engage customers more effectively, Guided Growth helps increase customer satisfaction and loyalty, leading to higher wallet share.

  • Solution Area Enablement

    The program focuses on enabling partners in specific solution areas, allowing them to offer more comprehensive and valuable services to their existing customers.

Identify New Revenue Streams:

  • New Solution Offerings

    Guided Growth enables partners to develop and offer new solutions, opening up additional revenue streams.

  • Strategic Conversations

    The program encourages partners to have strategic conversations with their customers about risk management, cybersecurity and growth potential, which can lead to new business opportunities.

  • Market Differentiation

    By helping partners build value-added services and differentiate themselves in the market, Guided Growth allows them to attract new clients and increase revenue.

 Partner Support


Acquire new customers:

  • Scale

    Effortless license mobility to Pax8 through migration services.

  • Support for When You Need It

    Pax8 is your trusted partner, with deep expertise available any time of day, 7 days a week.

Increase wallet share of existing customers:

  • Boosting Team Capabilities

    Lean on Pax8 Support Expertise when exploring new Vendors and Products.

Identify New Revenue Streams:

  • Revenue Focus

    Keep your focus on growing your business, let Pax8 focus on making sure the technology is working as expected.

 Professional Services


Acquire new customers:

  • Fixed-Price, Fixed-Scope Repeatable Services

    Hire for long-term needs versus short-term demand.

  • Extend Your Capacity

    Gain confidence in acquiring new customers by having Pax8 as an extension of your team, providing additional engineering capacity.

  • Shorten Sales Cycle

    Accelerate revenue recognition with simple discovery and fixed-scope, fixed-price repeatable implementation services.

Increase wallet share of existing customers:

  • Cost-Effective

    Services allow for additional margin.

  • The Pax8 ProServices

    Team will work with the partner to identify the right solution, even if it’s not what the partner originally wanted or thought they needed.

  • Augment Your Skillset

    Deliver projects without investing in expensive resources.

Identify new revenue streams:

  • Increased Capacity to Expand and Evolve Customer Solutions

    ProServices supports a variety of business challenges, allowing you to boost your top line with the expertise and upskilling needed to drive further growth.

  • Funding Opportunities

    Leverage our vendor ecosystem to drive down the cost of cloud transformation.

  • Training and Support

    Leverage Pax8 Academy and Pax8 Guided Growth to enhance your technical expertise and take new products to market through courses and resources that support your long-term success.

 Voyager Alliance


Acquire new customers:

  • Tailored Tiers

    Tailored tiers with curated enablement, education and support offering tailored advantages. Success at every stage.

  • Growth Paths

    Scalable, strategic paths of growth and retention aligned to the size and complexity of your business.

  • Marketplace Access

    Access to the award-winning Pax8 Marketplace. Experience the Pax8 advantage with an AI-driven partner ecosystem.

Increase wallet share of existing customers:

  • Professional Services

    Extend your team and onboard customers faster with Professional Services. Gain access to tiered pricing as you increase your tier.

  • Pax8 Academy

    Pax8 Academy is a strategic resource for our partners to grow their businesses. On-Demand Resources, Instructor-Led Training, Business Coaching and Peer Groups.  Education your way.

  • Loyalty Program

    Additional Loyalty benefits based on Partner Spend, coming soon.

Identify new revenue streams:

  • Vendor Not-for-Resale Licenses

    Access to these NFR licenses allows you to test innovative solutions, making it easier for you to stay on the cutting edge of technology.

  • Vendor Growth

    As Pax8 accelerates our growing partner base, we’ll draw in new vendors and advanced technologies, fueling a network effect within our Infinity Engine. By streamlining access to resources, we not only make it easier for partners to tap into new opportunities but also save them valuable time and costs.

 Launch Briefings


Acquire new customers:

  • Expand your Business Capabilities with Voyager Alliance and the Loyalty Program

    Gain access to exclusive benefits that scale with your business tier and earn loyalty rewards with partner spend and participation —coming soon.

Identify new revenue streams:

 Momentum


Acquire new customers:

  • Create a Culture of Security

    Cybersecurity starts by establishing a culture of security.

Increase wallet share of existing customers:

  • Tailored Bundling and Suggestive Pricing

Identify new revenue streams:

  • Hone Business and Technical Skills

    Serves as an entry point for enablement for Pax8 partners to shape security strategy and gain alignment as a team by honing in on both technical and business skillsets.

  • Grow Vendor Stack

    Learn how to sell vendor solutions from participating sponsors and build a comprehensive, saleable tech stack.

  • Learn from Peers

    As partner panel dives into latest industry trends, challenges and opportunities for growth.

 Mission Briefings


Acquire new customers:

  • Pax8 Marketplace

    Learn how to use the Pax8 Marketplace as a sales tool.

  • Learn from Your Peers

    Gain valuable insights, real-world examples, actionable strategies and walk away with fresh perspectives that can drive your business forward..

Increase wallet share of existing customers:

  • Microsoft Updates

    Discover tactics to better utilize Microsoft rebates and incentives.

  • Loyalty Program

    Additional Loyalty benefits based on Partner Spend, coming soon.

Identify new revenue streams:

  • Grow Your Vendor Stack

    Learn how to sell vendor solutions from participating sponsors.

  • How to Sell Cybersecurity

    Key strategies for effectively selling security:

    • Discover how to create compelling bundles and implement suggestive pricing to drive customer adoption.

    • Learn how to sort your existing customer base, confidently initiate security conversations, handle objections and navigate pricing discussions.

  • Learn from Your Peers

    As partner panel dives into latest industry trends, challenges and opportunities for growth.

 Bootcamps


Identify new revenue streams:

  • Technical Deep Dives

    Dive into Microsoft, Security and AWS solutions.

  • Grow your Vendor Stack

    Learn how to sell vendor solutions from participating sponsors.

  • Vulnerability Assessments

    In our Security Bootcamp, learn how to build a cloud company using security vulnerability assessments with sponsoring vendors.

 Microsoft Monthly Udate


Identify new revenue streams:

  • Expand your Understanding of Microsoft Solutions

    Microsoft solution area updates (Azure, Dynamics and Modern Workplace).

  • Actionable Next Steps

    In house Microsoft experts will close out each event with clear Pax8 and Microsoft partner action items.

  • Microsoft Incentives and Rebates

    Learn how to benefit from Microsoft incentives and rebates.

 Vendor Monthly Update

 

Acquire New Customers:

  • New Vendors in the Marketplace

    Discuss the strategic value and competitive advantages offered by our new technology vendors, highlighting how these partnerships can enhance our service offerings and drive growth.

Increase Wallet Share of Existing Customers:

  • Vendor Spotlight

    Provide key updates of our featured vendor, highlighting recent developments and changes and discussing how their innovations can enhance your competitive edge and drive growth.

Identify new revenue streams:

  • #1 Partner Source for News Updates with Vendors

    Discuss the latest updates on community vendors and explore how these solutions can offer innovative advantages and complement your technology portfolio.

 Beyond

 

Acquire New Customers:

  • Buyer Personas: Stepping into Your Buyers’ Mindset

    Learn to create buyer personas and improve customer engagement with Jeff Weiss, Executive Coach at Pax8. Discover sales techniques for gathering and analyzing customer data to build accurate personas and drive better business outcomes.

  • M&A for the MSP: How to Build Your Winning Strategy

    Are you M&A curious or looking to improve your approach? Join David Schafran, Vice President of Partner Enablement at Pax8, for a high-level discussion on the merger or acquisition process, potential deal structures, and valuation methodologies. Gain deep insights and essential knowledge to drive maximum value in your M&A transactions. Ideal for those new or semi-new to M&A.

  • How to Break Through Your Next Business Plateau

    Join Ron Losefsky, Lead Executive Coach at Pax8, to spot warning signs, uncover what’s holding your business back, and take action. Learn a strategic growth framework to align your team, sharpen your vision, and drive momentum. Get practical strategies and fresh perspectives to break through stagnation and scale smarter. Let’s get your business back in motion.

Increase Wallet Share of Existing Customers:

  • Ask Better Questions to Sell More – The Results Selling Framework

    Join Keith Marchiano, Senior Executive Coach at Pax8, to master meaningful conversations with your prospects. Learn how to build trust, uncover needs, align your value with their goals, handle objections, and secure commitment with confidence.

  • 5 Marketing Tips to Better Your Business Today

    Learn five key tactics: optimizing your online presence, leveraging social media, creating compelling content, utilizing data analytics, and engaging with your audience effectively. By the end, you’ll understand how to boost your marketing performance and achieve better results quickly.

  • Why You Suck at Selling

    Uncover common pitfalls and mistakes that hinder sales success. Discover strategies to overcome these challenges, improve your sales soft skills, and close more opportunities. By the end, you’ll know how to identify and address your sales weaknesses, enhance your selling skills, and achieve better results.

Identify new revenue streams:

  • Prepping for RSF: How to Attract Clients by Being Undeniably Different

    Make your uniqueness your greatest selling point. This session focuses on showing up with confidence, crafting a distinctive brand, and proving your value to ideal clients. Learn quick techniques to sell yourself in 30 seconds and make a lasting impression. By the end, you’ll have high-impact conversations, a clear grasp of your strengths, and a strategy to attract your perfect client. This session is for those ready to take bold action and leave their mark.

  • Profitable Math: EBITDA + MSPs = Success

    If you think “EBITDA” is just a mistyping of “debit,” this session is for you. Brian Davies, Program Manager of Value Creation Coaching at Pax8, will explain the basics of EBITDA, how to calculate it, why it matters for your business, and how it measures a company’s performance and value. You’ll leave with a clear and practical understanding of EBITDA and how to use it to achieve your growth goals.

  • Did You Raise Your Prices Yet?

    With Jonathan Mack, Lead Executive Coach at Pax8 Academy, learn about the impact of price adjustments on market positioning, client perception, and profit growth. Key topics include value-based pricing, competitive analysis, and overcoming emotions in pricing. By the end, you’ll understand how to evaluate and implement price changes to maximize profitability and maintain client satisfaction.

 Industry Events

 

Acquire New Customers:

  • Live Events

    We do this through on stage presentations, keynotes, breakout sessions, 1:1 meetings, booth time, networking
  • Online Thought Leadership

    Virtual events, podcasts, Facebook lives, webinars, blogs and Thought Leadership i.e. 2025 predictions
  • Social Media Engagement

    Social media management (FB, LI, Reddit) – reaching out to partners and prospects

Increase Wallet Share of Existing Customers:

  • Live Events

    For existing customers, we do this through on stage presentations, keynotes, breakout sessions, 1:1 Meetings, booth time, networking.
  • Online Thought Leadership

    Virtual events, podcasts, Facebook lives, webinars, blogs and Thought Leadership i.e. 2025 predictions
  • Social Media Engagement

    Social media management (FB, LI, Reddit) – reaching out to partners and prospects

Identify new revenue streams:

  • In-The-Know/ Real-Time Trends

    Pulse of the MSPs on what’s trending within their businesses from a revenue generating and technology perspective.  At events, we emphasize the importance of staying up-to-date with the latest technological advancements to appeal to potential clients and stay ahead of the competition.
  • Vendor Relationships

    We develop relationships with new vendors that are MSP centric and introduce them to the Vendor Acquisition and Development.
  • Global Outreach

    Understanding the ecosystem and looking for global opportunities beyond our traditional communities.

 Pax8 Premier

 

Acquire New Customers:

  • Market Visibility and Branding Opportunities

    Prominently display your branding alongside Pax8 at sports team venues to increase brand awareness among some of the most diverse and engaged audiences around, helping to enhance recognition and recall of your brand.

  • Business introductions from the Team

    Get one on one introductions to the Teams other sponsors and business partners like their accountants and lawyers and get introduced to the teams IT department.

  • Pax8 Blog – Wolf Consulting Testimonial

    “Thanks to Pax8 Premier, we’ve had an opportunity to boost our local brand awareness, streamline and consolidate licensing procurement for clients, and also meet new prospective clients – without blowing our marketing budget!”
    Richard Kask, VP of Client Experience, Nucleus Networks.

Increase Wallet Share of Existing Customers:

  • Strengthen client relationships

    Gain trust and build meaningful relationships with clients through VIP experiences, including exclusive suites and premium seating, helping you build stronger connections that open doors to new sales and upsell/cross-sell conversations.

  • Event Hosting

    You can host unforgettable events at top venues, creating custom experiences that spotlight your brand and help grow key client relationships.

Identify new revenue streams:

  • Marketing budget management

    Budget friendly marketing opportunities with greater impact and reach. Allows partners to allocate additional resources elsewhere.

  • Business Networking

    You’re able to tap into our exclusive network of sponsors and industry leaders, so you can build connections, share ideas and uncover partnerships that take your business to the next level.

  • Pax8 Voyager Alliance benefits unlocked

    Inside the Voyager Alliance program, partners can move up in tiers and continue unlocking more saving benefits and access, moving your Premier business to Pax8 supports tier mobility.

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 Marketplace


Billing:

  • Automated Quote-to-Bill Process

    Seamless integration between Quotes and Pax8 billing ensures accurate invoicing.

  • Subscription Consolidation

    Storefronts allow MSPs to sell packaged solutions as a single subscription, simplifying billing.

  • Clear Revenue Attribution

    Opportunity Explorer tracks product adoption and revenue influence, helping MSPs optimize pricing models.

Service Delivery:

  • Standardized Solution Deployment

    Storefronts enable MSPs to create repeatable, pre-configured solution stacks, reducing setup time.

  • Guided Sales Enablement

    Opportunity Explorer provides data-driven insights that streamline the sales-to-service transition.

  • Automated Quote Management

    Quoting reduces manual entry errors and ensures customers receive consistent pricing and service details.

Customer Support:

  • Self-Service Storefronts

    Customers can browse and purchase solutions independently, reducing support inquiries.

  • Clearer Pricing and Offerings

    Quotes provide customers with transparent, detailed breakdowns, minimizing confusion and disputes.

  • Data-Backed Recommendations

    Opportunity Explorer helps MSPs proactively address customer needs, reducing reactive support tickets.

 Billing Efficiency


Billing:

  • Automated Invoicing and Payments

    Reduces manual reconciliation and eliminates billing errors.

  • Consolidated Monthly Invoice

    Organizes charges by customer and vendor, simplifying partner accounting.

  • Self-Service Billing Insights

    Partners can preview invoices and manage subscriptions without contacting support.

Service Delivery:

  • Co-Term Billing Simplifies Subscription Management

    Reduces administrative work for partners managing multiple customer contracts.

  • Subscription Modification Flexibility

    Allows partners to adjust subscriptions up to the last moment before billing, preventing unnecessary charges.

  • Improved Financial Reporting

    Aligning with Microsoft’s billing structure makes revenue forecasting more accurate.

Customer Support:

  • Clearer Invoicing Reduces Billing Disputes

    Predictable charges and detailed invoices minimize partner confusion.

  • UTC-Based Billing Provides Global Consistency

    Standardizing billing times across regions prevents support escalations due to time zone differences.

  • Automated Credit Adjustments

    Anniversary Billing credits ensure partners are not overcharged, reducing manual refund requests.

 Catalog


Billing:

  • Automated Invoicing & Payments

    Reduces manual reconciliation and eliminates billing errors.

  • Consolidated Monthly Invoice

    Organizes charges by customer and vendor, simplifying partner accounting.

  • Self-Service Billing Insights

    Partners can preview invoices and manage subscriptions without contacting support.

Service Delivery:

  • Co-Term Billing Simplifies Subscription Management

    Reduces administrative work for partners managing multiple customer contracts.

  • Subscription Modification Flexibility

    Allows partners to adjust subscriptions up to the last moment before billing, preventing unnecessary charges.

  • Improved Financial Reporting

    Aligning with Microsoft’s billing structure makes revenue forecasting more accurate.

Customer Support:

  • Clearer Invoicing Reduces Billing Disputes

    Predictable charges and detailed invoices minimize partner confusion.

  • UTC-Based Billing Provides Global Consistency

    Standardizing billing times across regions prevents support escalations due to time zone differences.

  • Automated Credit Adjustments

    Anniversary Billing credits ensure partners are not overcharged, reducing manual refund requests.

 Custom Products


Billing:

  • Automated Quote-to-Bill Process

    Seamless integration between Quotes and Pax8 billing ensures accurate invoicing.

  • Subscription Consolidation

    Storefronts allow MSPs to sell packaged solutions as a single subscription, simplifying billing.

  • Clear Revenue Attribution

    Opportunity Explorer tracks product adoption and revenue influence, helping MSPs optimize pricing models.

Service Delivery:

  • Standardized Solution Deployment

    Storefronts enable MSPs to create repeatable, pre-configured solution stacks, reducing setup time.

  • Guided Sales Enablement

    Opportunity Explorer provides data-driven insights that streamline the sales-to-service transition.

  • Automated Quote Management

    Quoting reduces manual entry errors and ensures customers receive consistent pricing and service details.

Customer Support:

  • Self-Service Storefronts

    Customers can browse and purchase solutions independently, reducing support inquiries.

  • Clearer Pricing and Offerings

    Quotes provide customers with transparent, detailed breakdowns, minimizing confusion and disputes.

  • Data-Backed Recommendations

    Opportunity Explorer helps MSPs proactively address customer needs, reducing reactive support tickets.

 My Solutions


Billing:

  • Single Subscription for Bundled Solutions

    Reduces invoice complexity by consolidating multiple product charges into a single line item.

  • Automated Pricing Adjustments

    Partners can apply markups and discounts at the solution level rather than adjusting each individual product.

  • Streamlined Revenue Tracking

    Billing integration allows partners to monitor solution-based revenue separately from individual product sales.

Service Delivery:

  • Pre-Packaged Deployments

    Reduces setup time by allowing partners to sell pre-configured solutions instead of assembling them manually.

  • Standardized Offerings

    Helps partners reduce variability in implementations, leading to faster, more consistent service delivery.

  • Improved Resource Allocation

    Enables MSPs to focus on high-value consulting instead of customizing each customer’s product stack from scratch.

Customer Support:

  • Reduced Support Tickets

    Standardized solutions lower the risk of configuration errors, leading to fewer support escalations.

  • Pre-Defined Troubleshooting Workflows

    Partners can develop repeatable support processes for specific solutions, increasing efficiency.

  • Self-Service Through Storefronts

    Customers can purchase and manage solutions independently, reducing inbound support requests.

 Opportunity Explorer


Billing:

  • Quoting Integration

    Syncs recommendations with quoting tools to streamline subscription updates and improve efficiency.

  • Simplified Product Selection

    Minimizes manual effort in pinpointing the right add-ons or upgrades for customers.

  • Billing Precision

    Delivers metrics such as average spend per employee to ensure accurate and aligned billing with client needs.

Service Delivery:

  • Strategic Planning Support

    Matches product recommendations with long-term customer goals, cutting down on redundant efforts.

  • Targeted Gap Analysis

    Identifies service gaps to address weaknesses and sharpen delivery focus.

  • On-the-Go Opportunity Integration

    Access Opportunity Explorer recommendations in the Pax8 mobile app, enhancing service delivery for partners anywhere.

Customer Support:

  • Partner Education

    Provides targeted learning materials to accelerate resolution and empower partners with key product insights.

  • Tailored Recommendations

    Partners can curate recommendations to efficiently resolve support inquiries.

  • Personalized Client Insights

    Leverages seat utilization and spend data to deliver tailored support and drive better outcomes.

 Quotes


Billing:

  • Unified Quoting and Invoicing

    Integrating quotes directly with the Pax8 platform streamlines billing and eliminates manual reconciliation.

  • Accurate Catalog Pricing

    Ensures all quotes use up-to-date pricing from the Pax8 marketplace, reducing billing errors.

  • Automated Quote Sharing

    Easily share PDFs with customers, expediting the approval-to-payment process.

Service Delivery:

  • Clear Scope of Work

    Quotes that combine Pax8 catalog items and external offerings reduce misunderstandings during service delivery.

  • Predefined Packages

    Partners can create reusable quote templates for faster service delivery.

  • Fewer Tool Transitions

    Consolidating quoting within Pax8 reduces time wasted switching between tools.

Customer Support:

  • Comprehensive Quote History

    Support teams can access quotes directly to resolve customer inquiries faster.

  • Error Reduction

    Standardized quoting minimizes customer disputes caused by inconsistent pricing or services.

  • Self-Serve Options

    Partners can share easily understood PDF quotes with clients, reducing back-and-forth communications.

 Storefronts


Billing:

  • Streamlined Product Selection

    Customers choose products directly, reducing partner involvement in billing queries.

  • Centralized Analytics

    Storefronts provide visibility into product purchases, simplifying billing reconciliation.

  • Audience Segmentation

    Organized Storefronts help partners manage billing more effectively by grouping clients.

Service Delivery:

  • Reduced Partner Intervention

    Self-service Storefronts let customers handle purchases, freeing up partner resources.

  • Curated Offerings

    Partners can streamline service delivery by focusing on pre-defined product bundles.

  • Actionable Insights

    Analytics help partners anticipate and prepare for customer needs.

Customer Support:

  • Self-Service Access

    Customers can shop and manage their purchases independently, reducing support queries.

  • Clear Information Display

    Storefronts provide detailed metadata, helping customers understand offerings without assistance.

  • FAQ Sections

    Storefront homepages include FAQs, reducing repetitive inquiries.

 Integrations Hub

 Pax8 Academy


Billing:

  • Operational Improvements

    Operations Coaching supports the improvement of the service department which impacts billing optimization.

Service Delivery:

  • Operational Best Practices

    Instructor-Led Training, Coaching, and Peer Groups offer business and role specific training to implement operational best practices.

  • Service Management

    Instructor-Led Training and Peer Groups offer business and role specific training, including service management.

  • Dispatch Training

    Peer Groups offer role specific training, including Dispatch 101.

Customer Support:

  • Dispatch Training

    Instructor-Led Training offer role specific training, including Dispatch 101.

 End User Helpdesk


Billing:

  • Cost Savings

    Outsourcing the Helpdesk function can result in significant cost savings for MSPs. By leveraging the resources and expertise of Pax8, MSPs can reduce their staffing costs, minimize the need for expensive technology investments and streamline their operations.

Service Delivery:

  • Improved Service Levels

    Outsourcing the Helpdesk function can result in improved service levels for MSPs. Pax8 offers 24/7 support, which means that clients can receive timely and effective support whenever they need it.

  • Documentation and Process Enhancement

    The Pax8 Helpdesk will work with the partner to identify document gaps during onboarding and troubleshoot issues with end users. They will hold bi-monthly or monthly meetings to ensure we stay aligned with client expectations.

  • Increased Expertise

    The Pax8 Helpdesk has a broad range of expertise across different technologies and industries. By working with an outsourced Helpdesk, MSPs can leverage this knowledge and expertise to deliver a higher quality of service to their clients.

     

Customer Support:

  • Enhance Your Capacity

    Helpdesk acts as an extension of your team with L1 engineers to service end customers.

  • L1 / L2 Support

    Provides white-labeled front line L1/L2 desktop support for your customers,

  • Maximize Talent

    Maximize your in-house technical talent and allow them to focus on higher level work and revenue generation.

     

 Guided Growth


Service Delivery:

  • Access to Best-In-Class Experts

    Partner has simple solutions delivered by best-in-class experts where they want to leverage our Pro Serve teams.

  • Implementation Enablement

    The Vendor Growth Tracks go deeper than just providing content on sales, with content on support and implementation as well.

  • Professional Services Team

    We have a dedicated Professional Services team who can offer support and delivery to partners, meaning they do not have to engage with a third party or have to build up in-house skills before they’re ready.

Customer Support:

  • Strategic Service Portfolio Expansion

    Expand your service portfolio strategically with step-by-step, continued guidance from our team of advisors. Partner has support of Pax8 and specifically their CAM to ensure they can engage with xSCs/SoCos as required on a deal-by-deal basis.

  • Optimize Growth

    Provides personalized guidance to optimize the learning journey and implement new practices that drive lasting change in the business.

  • Implement Practices

    Implement new practices that drive lasting change through utilization of customer-ready resources, Marketplace enablement and hands-on enablement.

 Partner Support

 

Billing:

  • Vendor Fee Elimination

    Eliminate premium fees for vendor support.

  • Reduced Complexity of Billing

    Leverage the team of experts at Pax8 to talk through the complexities of billing.  Let Pax8 manage complicated Vendor Billing.

Service Delivery:

  • Automates Business Processes

    The Pax8 Marketplace simplifies changes to licenses and eliminate any ordering or billing issues.

  • Realtime licensing

    Pax8 automates and delivers licenses in real time so that your customers have what they need when they need it.

Customer Support:

  • Lower Costs and Time

    Lower your headcount cost and decrease time to resolution of tickets.

  • In House Solve Rate

    Pax8 focuses on solving cases in house.  Leading to quicker time to resolution for you and your customer.

 Professional Services


Billing:

  • Streamline billing

    Fixed-price, fixed-scope repeatable services.

  • Funding Opportunities

    We leverage numerous funding programs through our Vendors to drive down project costs for our partners.

Service Delivery:

  • Expedite Project Timelines

    Accelerate revenue recognition by leveraging project resources to complete projects sooner.

  • Remain Competitive in MSP Landscape

    Successful at winning larger deals and growing with customers.

  • Integrated Tools

    Services integrated in the same ecosystem that help you buy, sell, and manage cloud solutions.

Customer Support:

  • Focus On Long-Term Growth

    Hire for long-term needs versus short-term demand.

  • Enablement for Best-In-Class Services

    With our enablement-first approach, we empower partners to optimize internal processes and technology—equipping your team to deliver best-in-class service with efficiency and confidence.

  • Clear Execution

    Increase bandwidth and expertise. All services are delivered under the guidance of our experienced Project Management Office.

 Voyager Alliance


Billing:

  • Payment Flexibility

    Whether through ACH with extended payment terms, or via Credit Card, find the payment method that works best for your business.

Service Delivery:

  • Service Elevation

    Elevated technical support for Velocity and Titan Partners.

  • Service Elevation

    Premium technical support for Galactic Partners.

Customer Support:

  • Support Elevation

    Elevated customer support for Ignite, Velocity and Titan Partners.

  • Support Elevation

    Strategic Account Management for Galactic Partners.

  • Partner Network

    Influence the Pax8 Roadmap. Share your feedback on Marketplace enhancements.

 Launch Briefings


Billing:

  • PSA Integrations

    Discover How PSA Integrations Can Simplify Billing Processes

Service Delivery:

Customer Support:

  • Learn From Your Peers

    As partner Q&A dives into latest industry trends, challenges and opportunities for growth.

  • Introduce Partner to Voyager Alliance Tier

    Strengthen understanding of Pax8 education and enablement opportunities available to multitude of roles within MSP organization.

 Momentum

 

Service Delivery:

  • Build Your Tech Stack

    Integrate and onboard new products into your stack with less stress.

Customer Support:

  • Understand Broader MSP Landscape

    The best practices in ever-evolving landscape and extend beyond to cover innovations that impact the broader MSP space.

  • Cybersecurity Conversation

    Learn how to have cybersecurity conversations with your customers and how to overcome objections.

  • Learn From Your Peers

    Gain valuable insights, real-world examples, actionable strategies, and walk away with fresh perspectives that can drive your business forward.

 Mission Briefings


Service Delivery:

  • Explore Opportunity Explorer in the Marketplace

    Discover opportunities and design solutions—all within a single, intuitive interface in the Pax8 Marketplace.

 Bootcamps


Service Delivery:

  • Collaboration with In-House Experts and Sponsored Vendors

Customer Support:

  • Explore Future of Solution Landscape

    With Pax8 and vendor sponsors.

  • Learn from Your Peers

    The best practices in ever-evolving landscape and extend beyond to cover innovations that impact the broader MSP space.

 Microsoft Monthly Udate


Customer Support:

  • Essential Microsoft Program Updates

    #1 partner source for the latest news and updates with Microsoft

  • Stay Ahead of Microsoft Dates and Deadlines

  • Keep Up with AI and Microsoft Copilot

    Up-to-date information about AI and Microsoft Copilot.

 Vendor Monthly Update

 

Billing:

  • Vendor Product Updates

    Stay informed on vendor pricing changes and new product additions to optimize your purchasing decisions and enhance your competitive edge.

 Beyond

 

Billing:

  • Budgeting: If You Don’t Know Where You Are Going, You’ll End Up Someplace Else

    Trying to grow without a budget is risky. Join David Schafran, VP of Partner Enablement, and Adam Hannemann, Sr. Academy Peer Group Program Manager, to learn budgeting fundamentals for MSP leaders. Discover essential techniques, align financial goals, and leverage data for informed decisions. Walk away with tools to lock in your financial strategy, allocate resources precisely, and scale your business responsibly.

  • What is Gross Margin and How Do You Control It

    Curious about gross margin? Join Rex Frank to learn how to calculate it, what impacts it, and how to improve it. Discover practical strategies for smart pricing, cost control, and operational efficiencies to boost profitability. Rex will also demonstrate the “Green Zone” measurement tool, helping you confidently apply it to drive sustainable growth.

Service Delivery:

  • Habits of a Successful Service Manager

    Discover the essential routines and practices of top service managers with Ken Sponsler, Senior Director of Academy at Pax8. Learn about effective time management, proactive problem-solving, and strong communication with team members and clients. Gain strategies for continuous improvement, staying updated with industry trends, and fostering a positive work environment. Enhance your performance and drive your team’s success.

  • Service Manager Survival Guide

    Gain expert insights on excelling as a service manager from Todd Schorle, Lead Executive Coach at Pax8. Learn about a typical day for a service manager, effective time structuring, and developing a long-term success plan. Whether you’re starting out or looking to advance your skills, this session will help you plan your best path forward.

  • AI Unplugged: How New Tech Can Lead to Smarter Service Management

    How do you integrate cutting-edge AI into your service operations without hitting roadblocks? In this panel discussion, AI experts and seasoned MSP service managers share real-world strategies for overcoming AI integration challenges. Learn how to battle resistance to change, train your team, and navigate legacy systems. Join us for an unfiltered conversation on embracing AI with confidence and transforming your service delivery.

Customer Support:

  • Wrangling Your Service Department – How Dispatching Can Save You Thousands

    This session explains why dispatch systems are crucial for thriving businesses. We’ll address real challenges like bottlenecks, miscommunication, and lost revenue, and show how a strong dispatch system transforms workflow, drives profitability, and keeps engineers and clients satisfied. Your most valuable inventory is time — learn how to stop wasting it.

  • Shape a Winning Culture: Service Success Starts Here

    Service shapes the culture of an organization, influencing interactions with customers, employees, and partners. Join Craig Donovan, Chief Experience Officer at Pax8, to explore key elements of a winning service culture, including vision, values, communication, recognition, and empowerment. You’ll leave with tools to identify strengths and weaknesses and build a winning culture in your organization.

  • Optimized Processes: Harnessing Automation for Growth

    Automation is key to optimizing your business. Join Sean Apodaca, Pax8 Solutions Engineer L4, to learn strategic implementation of automation to enhance efficiency and productivity. Identify repetitive tasks for automation, choose the right tools, and design workflows to reduce manual effort. Avoid common pitfalls and ensure smooth integration. Elevate your operations with this session.

 Industry Events

 

Service Delivery:

  • Relational Remediation

    Escalate issues that come across at industry events or on social media. Diffuse the situation with partners, reintroduce them to their Account Executive and move the relationship forward.

  • Introduce Partner to Voyager Alliance Tier

    Help educate both partners and prospects about partner enablement offerings and services within Pax8.

 Pax8 Premier

 

 

sbr-map

 Marketplace


Business:

  • Consistent Pricing and Packaging

    Storefronts and Quotes ensure standardized pricing, preventing revenue loss due to manual errors.

  • Proactive Customer Insights

    Opportunity Explorer highlights potential customer churn risks, enabling MSPs to take action.

  • Stronger Partner Stickiness

    A unified quoting, sales and service platform makes MSPs more reliant on Pax8, reducing churn.

Technical:

  • Pre-Validated Product Bundles

    Storefronts and Quotes prevent incompatible product pairings, reducing deployment issues.

  • Secure and Scalable Infrastructure

    Pax8’s Marketplace framework ensures MSPs can expand offerings without system instability.

  • Accurate Data-Driven Recommendations

    Opportunity Explorer leverages AI to reduce human error in solution recommendations.

Operational:

  • Standardized Solution Offerings

    Storefronts and Quotes enable MSPs to create repeatable, pre-configured solutions, reducing inconsistencies in pricing, service delivery and customer expectations.

  • Automated Sales and Billing Processes

    Integrating Quotes with Pax8’s billing system ensures accurate invoicing and subscription management, minimizing manual errors and reducing operational overhead.

  • Improved Visibility and Tracking

    Opportunity Explorer provides data on customer adoption and revenue influence, helping MSPs proactively manage service gaps, optimize operations and prevent churn.

 Billing Efficiency

 

Business:

  • Compliance with Regional Tax and Billing Regulations

    Reduces risk of financial penalties for partners operating internationally.

  • Prevents Revenue Leakage

    Anniversary Billing ensures all services are billed accurately according to commitment terms.

  • Stable Cash Flow Management

    Predictable billing cycles allow partners to better plan for expenses and revenue.

Technical:

  • Automated Subscription Tracking

    Ensures accurate billing even when partners modify subscriptions at the last minute.

  • Billing Engine Integration Minimizes Errors

    Direct API integrations reduce the risk of manual data entry mistakes.

  • Standardized Billing System Across Vendors

    Ensures all products, including Microsoft and Adobe, follow a single, consistent billing logic.

Operational:

  • Eliminates Manual Adjustments

    Automated credit processing and invoice generation reduce partner workload.

  • Co-Term and Anniversary Billing Prevents Overlapping Charges

    Reduces disputes and the need for complex billing corrections.

  • Real-Time Billing Visibility

    Partners can track and validate charges before invoices are finalized, minimizing end-of-month surprises.

 Catalog

 

Business:

  • Compliance with Regional Tax and Billing Regulations

    Reduces risk of financial penalties for partners operating internationally.

  • Prevents Revenue Leakage

    Anniversary Billing ensures all services are billed accurately according to commitment terms.

  • Stable Cash Flow Management

    Predictable billing cycles allow partners to better plan for expenses and revenue.

Technical:

Operational:

  • Eliminates Manual Adjustments

    Automated credit processing and invoice generation reduce partner workload.

  • Co-Term and Anniversary Billing Prevents Overlapping Charges

    Reduces disputes and the need for complex billing corrections.

  • Real-Time Billing Visibility

    Partners can track and validate charges before invoices are finalized, minimizing end-of-month surprises.

 

 Custom Products

 

Business:

  • Consistent Pricing and Packaging

    Storefronts and Quotes ensure standardized pricing, preventing revenue loss due to manual errors.

  • Proactive Customer Insights

    Opportunity Explorer highlights potential customer churn risks, enabling MSPs to take action.

  • Stronger Partner Stickiness

    A unified quoting, sales and service platform makes MSPs more reliant on Pax8, reducing churn.

Technical:

  • Pre-Validated Product Bundles

    Storefronts and Quotes prevent incompatible product pairings, reducing deployment issues.

  • Secure and Scalable Infrastructure

    Pax8’s Marketplace framework ensures MSPs can expand offerings without system instability.

  • Accurate Data-Driven Recommendations

    Opportunity Explorer leverages AI to reduce human error in solution recommendations.

Operational:

  • Eliminates Manual Adjustments

    Storefronts and Quotes enable MSPs to create repeatable, pre-configured solutions, reducing inconsistencies in pricing, service delivery and customer expectations.

  • Automated Sales and Billing Processes

    Integrating Quotes with Pax8’s billing system ensures accurate invoicing and subscription management, minimizing manual errors and reducing operational overhead.

  • Improved Visibility and Tracking

    Opportunity Explorer provides data on customer adoption and revenue influence, helping MSPs proactively manage service gaps, optimize operations and prevent churn.

 

 My Solutions

 

Business:

  • Consistent Solution Delivery

    Standardized solution stacks reduce variability, ensuring predictable service quality.

  • Reduced Client Churn

    MSPs offering full-service solutions instead of standalone products create deeper customer dependencies.

  • Greater Pricing Control

    By setting solution pricing independently, partners can maintain profitability regardless of vendor price fluctuations.

Technical:

  • Validated Product Compatibility

    Ensures that all bundled products work seamlessly together, reducing integration failures.

  • Obfuscation of Individual Components

    Prevents customers from shopping around for lower-cost alternatives, protecting MSP value.

  • Ongoing Vendor Support for Solutions

    Ensures that MSPs can rely on vendor-backed solutions with established best practice.

Operational:

  • Standardized Solution Offerings

    By creating repeatable, pre-packaged solutions, MSPs reduce variability in deployments, minimizing errors and operational inefficiencies.

  • Centralized Management of Offerings

    The Solutions Builder enables MSPs to manage all their bundled solutions in one place, ensuring consistency across customers and reducing the risk of misconfigurations.

  • Automated Compatibility Checks

    The system validates product compatibility within a solution, preventing partners from bundling incompatible products that could cause operational issues.

 Opportunity Explorer

 

Business:

  • Comprehensive Insights

    Identifies underserved customer areas to help prevent churn.

  • Framework Alignment

    Ensures recommendations adhere to industry standards like CIS, fostering trust.

  • Pinning and Upvoting

    Curates key opportunities to ensure they align strategically with customer needs.

Technical:

  • CIS Framework Insights

    Highlights security gaps to strengthen clients’ technical resilience.

  • Cybersecurity Solution Mapping

    Recommends solutions to address targeted security vulnerabilities.

  • Ongoing Algorithm Optimization

    Keeps recommendations accurate and aligned with current technical needs.

Operational:

  • Strategic Planning Alignment

    Guides partners in defining future product stacks, ensuring seamless client alignment.

  • Performance Benchmarks

    Measures penetration rates across clients to uncover inefficiencies.

  • Integrated Tools

    Minimizes dependence on separate systems by centralizing insights and actions.

 Quotes

 

Business:

  • Decreased Dependence on Third-Party Tools

    Integrating quoting into Pax8 minimizes reliance on external platforms.

  • Accurate Quotes

     Up-to-date catalog pricing ensures no underpricing or overpromising of services.

  • Improved Partner Loyalty

    Providing partners with a quoting solution increases their dependency on Pax8, reducing churn.

Technical:

  • Built-in Architecture Alignment

    Collaborating with architecture teams ensures the quoting solution integrates seamlessly into the Pax8 ecosystem.

  • Minimized Errors

    Automating quote generation reduces the risk of manual mistakes.

  • Standardized Formats

    PDF quotes ensure compatibility across customer and partner systems.

Operational:

  • Centralized Quote Management

    Partners can manage all quotes in one location, reducing operational complexity.

  • Visibility into Changes

    Metadata on last updates and authors of changes ensures transparency and accountability.

  • Scalable Solution

    The quoting tool’s alignment with non-functional requirements ensures it can handle increased usage without downtime.

 Storefronts

 

Business:

  • Targeted Marketing

    Storefronts minimize risk by focusing resources on well-defined audiences.

  • Real-Time Data

    Analytics help identify underperforming products or audiences, allowing timely pivots.

  • Controlled Access

    Draft and unpublished Storefronts prevent unpolished offerings from reaching clients.

Technical:

  • Built-In Analytics

    Partners can monitor Storefront performance and address technical issues proactively.

  • Iterative Testing

    Partners can create multiple Storefronts to test different strategies without technical disruptions.

  • Simplified Maintenance

    Centralized Storefront management reduces complexity in managing multiple client-facing systems.

Operational:

  • Centralized Management

    Partners have an overview of all Storefronts, simplifying operations and reducing oversight gaps.

  • Streamlined Updates

    Metadata and actions (edit, archive) ensure Storefronts remain accurate and relevant.

  • Role-Based Access

    Only authorized users can update Storefronts, ensuring operational integrity.

 Integrations Hub

 Pax8 Academy

 

Business:

  • Best Practices

    Understand and adopt business best practices with the guidance of experts.

  • Preparation

    Prepare for impending events with the guidance of experts.

Technical:

  • Technical Knowledge

    Hundreds of courses support in-depth knowledge of the changing technical landscape providing partners with one place to stay informed.

Operational:

  • Efficiencies

    Learn to improve operational efficiency (EBITDA) through Peer Groups and Coaching.

  • Sustainable Processes

    Build and implement sustainable processes.

  • Compliance Readiness

    Academy prepares partners to meet compliance standards and frameworks. These standards are crucial for ensuring that an organization’s systems and processes are secure, reliable and capable of protecting sensitive information. (NIST, SOC2, etc.)

 End User Helpdesk


Business:

  • Eliminate Trainings

    Eliminate the need to staff and train L1 Helpdesk engineers.

Technical:

  • Integration

    Best-in-class services integrated in the same ecosystem that is helping you buy, sell and manage cloud solutions.

Operational:

  • Improved Response Times

    First Response SLA under 30 minutes for all tickets ensuring that the customer experience is exceptional.

  • Improved Scalability

    MSPs often need to scale their IT support quickly and efficiently to meet the changing demands of their clients. The Pax8 Helpdesk can provide the necessary resources and expertise to handle increased volumes of support requests without having to hire additional staff or invest in new technology.

  • Enhanced Flexibility

    The Pax8 Helpdesk can provide MSPs with greater flexibility to adapt to changing client needs. This can include providing additional resources during peak periods, adjusting support levels to align with client priorities, or adding new services to meet emerging requirements.

 Guided Growth

 

Business:

  • Confidence to Navigate Complex Solutions for Business Success

    Establish the confidence necessary to overcome complex solution landscapes, allowing you to focus on client success.

  • Marketing Collateral for Strategy and Lead Generation

    Partner builds out suitable marketing collateral using supporting resources, to articulate strategy and to generate leads that go beyond simple IT and into comprehensive security and risk management.

  • Business Growth

    Solution area paths to engage and enable partners to develop Strategy, Technical, Sales and GTM capability within an existing or new solution area.

Technical:

  • Confidence to Navigate Complex Solutions for Technical Success

    Establish the confidence necessary to overcome complex solution landscapes, allowing you to focus on client success.

  • Tailored Enablement and Structured Learning

    Tailored enablement experience for Pax8 partners, designed to equip new knowledge and skills through structured learning.

  • AI Readiness

    Hardening tenants, cleansing data, training teams and migrating legacy on-prem to secure cloud are all useful in overall AI readiness as well as reducing the risk that is perceived by some MSPs as being a blocker to AI rollout.

Operational:

  • Equip

    Develop new knowledge and skills through readiness assessments, digital learning and virtual sessions.

  • Avoid Commoditization of MSP

    Get a seat at the top table when you talk cyber strategy, risk management and growth potential.

 Partner Support

 

Business:

  • Reliability Creates Strong Customer Relationships

    24/7 Marketplace and Vendor Technical Support keeps clients protected and operational.

  • Software Best Practices

    Pax8 Support will validate software best practices when helping work through technical issues.

Technical:

  • Air Cover

    Provide air cover while your technical team skills up on new products.

Operational:

  • Dedicated Channel to Reach Support

    Get the help you need when you need it through our dedicated support channels.

 Professional Services

 

Business:

  • Subject Matter Experts

    Leverage our experts to assist with projects outside of your normal scope to keep customers from shopping around.

  • Increase Bandwidth to Best Serve Client Needs

    Pax8 can act as an extension of the partner’s team to deliver project support to their clients.

  • Project Supervision via Pax8 Project Management Office

    All services delivered under the guidance of our experienced Project Management Office.

Technical:

  • Address Skill Gap

    Address skill gap for project-based work. Maximize your in-house technical talent by matching the right projects with the right technicians.

  • Expand Technical Offerings

    Minimize the risks associated with implementing new technology.

  • Integrated Systems

    Services integrated in the same ecosystem that help you buy, sell and manage cloud solutions.

Operational:

  • Experts Serve as Extension of your Team

    Acts as an extension of your team, delivering expertise that drives smarter decisions and helps you avoid costly missteps. Pax8 prioritizes education and enablement, equipping partners to implement the same high-caliber services as our in-house experts.

  • Free Up Time

    Dedicate more time to building your business and engaging with clients.

 Voyager Alliance


Business:

  • Account Management

    We help you streamline operations, maximize profitability and minimize risk with expert guidance. From day one at Ignite, you’ll have a dedicated Account Manager, your direct line to tailored support and stronger business outcomes.

Technical:

  • Best-in-Class Technical Support

    Whether during business hours or in the middle of the night, our Pax8 support professionals are standing by to get you the help you need when you need it.

Operational:

  • Pax8 Academy

    With the benefit of tiered pricing, partners have an assortment of learning opportunities and enablement to choose from, that support all aspects of business.

 Launch Briefings

 

 Momentum

 

Business:

  • Business Target Audience

    Learn together model. Encourage both business and technical resources to attend.

  • Sales Processes

    Implement repeatable cybersecurity sales processes.

  • Security Solution Stack

    Learn how to select your perfect solution stack.

Technical:

  • Technical Target Audience

    Learn together model. Encourage both business and technical resources to attend.

  • Learn How to Secure a Business

    Learn how to navigate security controls, technical challenges and secure your business from a cyberattack.

Operational:

  • Operational Session

    Session focused on how to operationalize solution area of focus for event (ie. Security).

  • Productize Service Offerings

  • Security Insights

    Gain deeper insight on cybersecurity insurance landscape and impact to customers.

 Mission Briefings

 

Business:

  • Build a Solution Stack

    Learn how to build solution area stack and improve sales processes.

  • How to Sell a Security Solution

    Learn how to cultivate a proactive sales mindset across your organization by engaging your team, emphasizing cybersecurity’s value, and mastering effective sales strategies for impactful customer interactions.

Operational:

  • Academy: Building a Security Culture

    The process of building a strong internal cybersecurity culture, helping you overcome the challenges of integrating security into your services.

  • Academy: Create a Successful Security Practice

    How to create a profitable, well-governed, and fully supported security practice that strengthens both business and customer trust.

  • Academy: Implementing Security Protocols, Tools, Etc.

    Highlight the importance of prioritizing security by weighing costs, investing in training, and implementing the right tools and policies.

 Bootcamps

 

Business:

  • Business Use Cases

    Hear business use cases and learn from leading Pax8 partners.

Technical:

  • Product Integrations to Serve Client Needs

    Strengthen understanding of how products integrate to provide ideal stack offering to your client needs.

  • Learn from Your Peers

    Hear technical use cases and learnings from Pax8 leading partners on our partner panel.

  • Cyber Risk Preparedness

    Learn to manage and mitigate cyber risk, protect your company with early detection of threats, detect issues when something goes wrong and take action.

 Microsoft Monthly Udate

 

 Vendor Monthly Update

 

 

 Beyond

 

Business:

  • P&E Unveil new Pax8 Products

  • Shape a Winning Culture: Service Success Starts Here

    Service shapes the culture of an organization, influencing interactions with customers, employees, and partners. Join Craig Donovan, Chief Experience Officer at Pax8, to explore key elements of a winning service culture, including vision, values, communication, recognition, and empowerment. You’ll leave with tools to identify strengths and weaknesses and build a winning culture in your organization.

  • Cybersecurity Session with Matt Lee

Technical:

  • AI + Engineers: Harnessing the Power of AI to Shape the Future

    Engineers and technicians play a crucial role in advancing AI models. Your ticket documentation and data, such as ticket categorization and asset configuration, provide invaluable insights for developing this technology. This session will explore how to improve algorithm performance by effectively documenting your work, enhancing data quality, and leveraging it to contribute to the next generation of AI solutions.

  • Cybersecurity Session with Matt Lee

Operational:

  • 6 Operational Pitfalls and How to Avoid Them

    Avoid operational mistakes that can disrupt your business. Join Stephanie Heflin, Director of Academy Coaching at Pax8, and Andrew Wipperforth, Director of Operations at CTI Technologies, to discover the top six mistakes made by service providers and how to avoid them. Gain strategies to keep your business on track and succeed.

  • Cybersecurity Session with Matt Lee

 Industry Events

 

Business:

  • Recommend Pax8 Security Solutions

    In our presentations on stage, at booth, on social media, etc., we recommend Pax8 products, resources, solutions, strategic partnerships, Academy, etc.

Technical:

  • Recommend Pax8 Security Solutions

    In our presentations on stage, at booth, on social media, etc., we recommend Pax8 products, resources, solutions, strategic partnerships, Academy, etc.

Operational:

  • Recommend Pax8 Security Solutions

    In our presentations on stage, at booth, on social media, etc., we recommend Pax8 products, resources, solutions, strategic partnerships, Academy, etc.

 Pax8 Premier

 

SBR Map

 Revenue


Acquire new customers:

  • Seamless Buyer Journey

    Storefronts provide a branded, self-service experience, allowing MSPs to attract new customers with curated product offerings.

  • Data-Driven Sales Insights

    Opportunity Explorer identifies prospects’ needs and recommends tailored solutions, making it easier for MSPs to target and acquire new clients.

  • Integrated Quoting Process

    Quoting enables MSPs to present bundled solutions professionally, reducing friction in the sales process and increasing conversion rates.

Increase wallet share of
existing customers:

  • Cross-Sell and Upsell Automation
    Opportunity Explorer highlights complementary products, helping MSPs expand customer contracts.

  • Bundled Offerings
    Storefronts allow partners to package services and products into higher-value solutions that drive incremental revenue.

  • Flexible Quoting
    MSPs can customize quotes to offer tiered pricing, upgrades and additional services increasing overall deal size.

Identify new revenue streams:

  • Solution-Based Selling
    Storefronts and Quotes allow MSPs to move from product reselling to selling comprehensive IT solutions.

  • Custom Product Support
    Quoting and Storefronts support non-Pax8 products, enabling MSPs to monetize their own services alongside Marketplace offerings.

  • Recurring Revenue Growth
    Opportunity Explorer identifies recurring service opportunities (e.g., security monitoring), helping MSPs shift toward subscription-based revenue.

 Costs


Billing:

  • Automated Quote-to-Bill Process
  • Subscription Consolidation
  • Clear Revenue Attribution

Service delivery:

  • Standardized Solution Deployment
  • Guided Sales Enablement
  • Automated Quote Management

Customer support:

  • Self-Service Storefronts
  • Clearer Pricing and Offerings
  • Data-Backed Recommendations

 Risk

 


Business (Partner or customer):

  • Consistent Pricing and Packaging
  • Proactive Customer Insights
  • Stronger Partner Stickiness

Technical:

  • Pre-Validated Product Bundles
  • Secure and Scalable Infrastructure
  • Accurate Data-Driven Recommendation

Operational:

  • Standardized Solution Offerings
  • Automated Sales and Billing Processes
  • Improved Visibility and Tracking
smb-map-vertical

 Revenue


Acquire new customers:

  • Seamless Buyer Journey
  • Data-Driven Sales Insights
  • Integrated Quoting Process

Increase wallet share of
existing customers:

  • Cross-Sell and Upsell Automation
  • Bundled Offerings
  • Flexible Quoting

Identify new revenue streams:

  • Solution-Based Selling
  • Custom Product Support
  • Recurring Revenue Growth

 Costs

Billing:

  • Automated Quote-to-Bill Process
  • Subscription Consolidation
  • Clear Revenue Attribution

Service delivery:

  • Standardized Solution Deployment
  • Guided Sales Enablement
  • Automated Quote Management

Customer support:

  • Self-Service Storefronts
  • Clearer Pricing and Offerings
  • Data-Backed Recommendations

 Risk

 


Business (Partner or customer):

  • Consistent Pricing and Packaging
  • Proactive Customer Insights
  • Stronger Partner Stickiness

Technical:

  • Pre-Validated Product Bundles
  • Secure and Scalable Infrastructure
  • Accurate Data-Driven Recommendation

Operational:

  • Standardized Solution Offerings
  • Automated Sales and Billing Processes
  • Improved Visibility and Tracking