April 17, 2018
By Ryan Walsh, Channel Futures, Think Tank
Unique offerings can fetch a higher price. That’s a given, but differentiating oneself in the cloud is tricky. Many managed service providers (MSPs) sell the same solutions, making it all too easy for end customers to compare services apples-to-apples. What if we told you that by focusing on one aspect of your cloud-services practice, you could make your offering one-of-a-kind? A high percentage of marketing leaders believe customer experience is that area.