{"id":29511,"date":"2024-03-15T14:57:24","date_gmt":"2024-03-15T14:57:24","guid":{"rendered":"https:\/\/www.pax8.com\/explore\/?page_id=29511"},"modified":"2024-03-15T15:51:57","modified_gmt":"2024-03-15T15:51:57","slug":"client-acquisition-calculator","status":"publish","type":"page","link":"https:\/\/www.pax8.com\/explore\/americas-en-us\/client-acquisition-calculator\/","title":{"rendered":"Client acquisition calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29511\" class=\"elementor elementor-29511\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795a8a3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"795a8a3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a953c7f\" data-id=\"a953c7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5ee747 elementor-widget elementor-widget-image\" data-id=\"5a5ee747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pax8.com\/explore\/wp-content\/uploads\/sites\/15\/2024\/03\/Pax8-WHT.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76cfffc6\" data-id=\"76cfffc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"dce-visibility-event elementor-element elementor-element-6c58e4c8 elementor-widget elementor-widget-spacer\" data-id=\"6c58e4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"dce-visibility-event elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2dd5f30e\" data-id=\"2dd5f30e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e1121b elementor-align-right white-btn elementor-widget elementor-widget-button\" data-id=\"11e1121b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eac4559 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"eac4559\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-342682b1\" data-id=\"342682b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382c2992 elementor-widget elementor-widget-heading\" data-id=\"382c2992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Are you spending too much to <span class=\"gradient-underline\">get new clients<\/span>?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7281ac0b elementor-widget elementor-widget-spacer\" data-id=\"7281ac0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d617a97 white-text elementor-widget elementor-widget-text-editor\" data-id=\"6d617a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Calculate your client acquisition cost (CAC) and client lifetime value (LTV) to gain insight into the ROI of your sales and marketing spend.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-color=\"#000000\" class=\"elementor-section elementor-top-section elementor-element elementor-element-73818a63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73818a63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed5814c\" data-id=\"6ed5814c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13944200 white-text elementor-widget elementor-widget-text-editor\" data-id=\"13944200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\">Crunch the <span class=\"gradient-underline\">numbers<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bde1f96 elementor-widget elementor-widget-spacer\" data-id=\"3bde1f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de4180b elementor-widget elementor-widget-shortcode\" data-id=\"7de4180b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\r\n<div class=\"calc-form\" id=\"calc-cac\">\r\n    <div class=\"calc-form__calc\">\r\n\r\n        <div class=\"field-row\">\r\n            <label for=\"\">My currency is:<\/label>\r\n            <select name=\"currency_cac\" id=\"currency_cac\">\r\n                <option value=\"usd\">$ USD<\/option>\r\n                <option value=\"cad\">$ CAD<\/option>\r\n                <option value=\"gbp\">\u00a3 GBP<\/option>\r\n            <\/select>\r\n        <\/div>\r\n        <div class=\"field-row\">\r\n            <label for=\"monthly_cost\">My monthly sales and marketing spend is:<\/label>\r\n            <div class=\"input-group\">\r\n                <span class=\"currency-label\">$<\/span>\r\n                <input type=\"text\" name=\"monthly_cost\" id=\"monthly_cost\" pattern=\"[0-9]*\" placeholder=\"0\" maxlength=\"8\" value=\"\" \/>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"field-row\">\r\n            <label for=\"new_clients\">Average new clients every month?<\/label>\r\n            <input type=\"text\" name=\"new_clients\" id=\"new_clients\" pattern=\"[0-9]*\" placeholder=\"0\" maxlength=\"3\" value=\"\" \/>\r\n        <\/div>\r\n        <div class=\"field-row\">\r\n            <label for=\"avg_monthly_revenue\">My average monthly revenue per client is:<\/label>\r\n            <div class=\"input-group\">\r\n                <span class=\"currency-label\">$<\/span>\r\n                <input type=\"text\" name=\"avg_monthly_revenue\" id=\"avg_monthly_revenue\" pattern=\"[0-9]*\" placeholder=\"0\" maxlength=\"6\" value=\"\" \/>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"field-row\">\r\n            <label for=\"monthly_churn_rate\">My average monthly client churn rate is:<\/label>\r\n            <div class=\"input-group\">\r\n                <input type=\"text\" name=\"monthly_churn_rate\" id=\"monthly_churn_rate\" pattern=\"[0-9]*\" placeholder=\"0\" maxlength=\"3\" value=\"\" class=\"percent\" \/>\r\n                <span class=\"percent-label\">%<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"calc-form__results\">\r\n        <div class=\"results\">\r\n            <h4>Results<\/h4>\r\n            <p>It costs you <span id=\"new_client_cost\">$1,000<\/span> to acquire a new client that will generate an expected <span id=\"expected_revenue\">$1,000<\/span> in revenue over the course of <span id=\"num_months\">0<\/span> months, your average client lifetime. <\/p>\r\n            <p>This gives you an LTV:CAC ratio of <span id=\"new_revenue_ratio\">1<\/span>:1. In other words, for every $1 you spend on getting a new client, you make <span id=\"new_revenue\">$1,000<\/span> in revenue.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d030b7 elementor-widget elementor-widget-spacer\" data-id=\"24d030b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124e27e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"124e27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32178a white-text elementor-widget elementor-widget-text-editor\" data-id=\"a32178a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">Are you spending too much trying to win new business, or do you just want to find ways to get more bang for your buck? Whatever the case, Pax8 can help you improve efficiencies and achieve optimal ROI on your spending by equipping your team with selling guides, email templates, white-labeled resources, and more.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e8bce elementor-widget elementor-widget-spacer\" data-id=\"5d8e8bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5fe384c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe384c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17523e\" data-id=\"17523e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f840dc1 elementor-widget elementor-widget-spacer\" data-id=\"f840dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340a5ddd white-text elementor-widget elementor-widget-text-editor\" data-id=\"340a5ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>You don\u2019t have to do it <span class=\"gradient-underline\">alone<\/span><\/h2><h5>\u00a0<\/h5><h5>Pax8 is standing by to help you find the right blend of solutions that meet your clients\u2019 unique needs for downtime tolerance, data volumes, and budget.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bb93c91\" data-id=\"4bb93c91\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b35ac5f elementor-widget elementor-widget-menu-anchor\" data-id=\"6b35ac5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b53b92d Input-form elementor-widget elementor-widget-html\" data-id=\"7b53b92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<form id=\"mktoForm_1001\"><\/form>\n<script>MktoForms2.loadForm(\"\/\/684-DQW-358.mktoweb.com\", \"684-DQW-358\",1001, function(form){\n\nform.onSuccess(function(values, followUpUrl){\n  \n form.getFormElem().hide();\n document.getElementById('confirmform').style.visibility = 'visible';\n  \n return false;\n });\n});<\/script>\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/chosen\/1.8.7\/chosen.min.css\">\n<script>\n   if(window.jQuery){\n      window.jQueryRestore = window.jQuery;\n   }\n   window.jQuery = MktoForms2.$;\n<\/script>\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/chosen\/1.8.7\/chosen.jquery.min.js\"><\/script>\n<script>\n   if(window.jQueryRestore) {\n      window.jQuery = window.jQueryRestore;\n   } else {\n      delete window.jQuery;\n   }\n   delete window.jQueryRestore;\n  \n  {\n   const chosenSettings = { \n       disable_search_threshold: 5, \n       placeholder_text_single: \"Select...\" \n   };\n   \n   MktoForms2.whenRendered(function(mktoForm){\n      mktoForm.getFormElem().find(\"select\").chosen(chosenSettings);      \n   });\n\n}\n<\/script>\n\n<div id=\"confirmform\" style=\"visibility:hidden;\"><p><strong>Thank you. A Pax8 cloud expert will be in touch soon.<\/strong><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calculate your client acquisition cost (CAC) and client lifetime value (LTV) to gain insight into the ROI of your sales and marketing spend<\/p>\n","protected":false},"author":120,"featured_media":29538,"parent":24921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"disabled","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"disabled","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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