About Pax8
Our brand
Our positioning
Where business goes big.
With our industry-leading marketplace, deep expertise and support, and in-depth educational resources for wherever you are in your cloud journey, Pax8 helps you bring your business to the next level. Are you ready to take off?
Our voice
Confident but never arrogant.
Human but not too casual.
Empathetic but not overly familiar.
Motivational but never preachy.
Provocative but never abrasive.
Our logo
The Pax8 logo is the primary visual representation of the Pax8 brand. It’s instantly recognizable and what people notice first.
We contain our logo within the iconic cloud shape. It contains our modern wordmark and the lucky number 8. The badge captures all of that energy and movement into a single strong graphic that prominently stands out everywhere we use it.



Clear space
A minimum amount of space surrounding the Pax8 logo is required. The amount of white space is defined as 1 equal height of the “8”. This space must be free of text, symbols, logos, and other extraneous graphic elements.
Maintain minimum space proportionally as the logo is enlarged or reduced in size.
Minimum size

Correct logo usage

Incorrect logo usage

Partner lockups
In a logo lockup with a partner, the partner logo must be a maximum height of 70% of the Pax8 logo to maintain proper brand hierarchy.

Brand colors

White
#ffffff

Off-White
#f7f7f8

Blue Grey
#e9edf9

Grey
#707070

Electric
#faff33

Blue Light
#00f1f7

Blue
#196ef9

Borealis
#003595

Ink
#1d253c

Dark Ink
#121619

Pax8 Green
#44d62c

Pax8 Gradient
#44d62c – #00f1f7
Typography
Primary font
Greycliff CF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
[email protected]#$%^&*()\
Order of substitution
Greycliff CF > Century Gothic > Arial
Web application substitution
Greycliff CF > Open Sans
Photography
