Pax8 Brand

Guidelines and Assets

Our Positioning

Where business goes big.

With our industry-leading marketplace, deep expertise and support, and in-depth educational resources for wherever you are in your cloud journey, Pax8 helps you bring your business to the next level. Are you ready to take off?

Our Voice
Confident but never arrogant.
Human but not too casual.
Empathetic but not overly familiar.
Motivational but never preachy.
Provocative but never abrasive.

Our Logo

The Pax8 logo is the primary visual representation of the Pax8 brand. It’s instantly recognizable and what people notice first.

We contain our logo within the iconic cloud shape. It contains our modern wordmark and the lucky number 8. The badge captures all of that energy and movement into a single strong graphic that prominently stands out everywhere we use it.

Pax8-BLK 1
Clear Space

A minimum amount of space surrounding the Pax8 logo is required. The amount of white space is defined as 1 equal height of the “8”. This space must be free of text, symbols, logos, and other extraneous graphic elements.

Maintain minimum space proportionally as the logo is enlarged or reduced in size.

Minimum Size
Pax8 logo minimum sizing requirements for print and web - use 50px for print and 36px for digital
Correct Logo Usage
Incorrect Logo Usage
Partner Lockups

In a logo lockup with a partner, the partner logo must be a maximum height of 70% of the Pax8 logo to maintain proper brand hierarchy.

Brand Colors



Blue Grey



Blue Light




Dark Ink

Pax8 Green

Pax8 Gradient
#44d62c – #00f1f7


Primary Font

Greycliff CF

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

[email protected]#$%^&*()\

Overall Order of Substitution

Greycliff CF > Century Gothic > Arial

Web Application Order of Substitution

Greycliff CF > Open Sans


The Pax8 photography style showcases our experts and their personalities in authentic and genuine contexts.
When photographing Pax8 personnel, ensure the background of the subject is colored correctly. For example, a shoot on a white or light grey background should be edited to show a white or light grey background.
Photography of Pax8 personnel may be used in full color or black and white.


Whether you have usage questions or need to get a project started, reach out to our brand team.

Media Resources:

Download Pax8 Logos

Please direct all media inquiries to: [email protected]

North America

United States

Europe, Middle East, Africa

United Kingdom
Other Europe


Other Asia-Pacific