The Pax8 Brand
Guidelines and Assets
Our Positioning
Pax8 is where business goes big.
With our industry-leading marketplace, deep expertise and support, and in-depth educational resources for wherever you are in your cloud journey, Pax8 helps you bring your business to the next level. Are you ready to take off?
Our Voice
Confident but never arrogant.
Human but not too casual.
Empathetic but not overly familiar.
Motivational but never preachy.
Provocative but never abrasive.
Our Logo
The Pax8 logo is the primary visual representation of the Pax8 brand. It’s instantly recognizable and what people notice first.
We contain our logo within the iconic cloud shape. It contains our modern wordmark and the lucky number 8. The badge captures all of that energy and movement into a single strong graphic that prominently stands out everywhere we use it.
Clear Space
A minimum amount of space surrounding the Pax8 logo is required. The amount of white space is defined as 1 equal height of the “8”. This space must be free of text, symbols, logos, and other extraneous graphic elements.
Maintain minimum space proportionally as the logo is enlarged or reduced in size.
Minimum Size
Correct Logo Usage
Incorrect Logo Usage
Partner Lockups
In a logo lockup with a partner, the partner logo must be a maximum height of 70% of the Pax8 logo to maintain proper brand hierarchy.
Brand Colors
White
#ffffff
Off-White
#f7f7f8
Blue Grey
#e9edf9
Grey
#707070
Electric
#faff33
Blue Light
#00f1f7
Blue
#196ef9
Borealis
#003595
Ink
#1d253c
Dark Ink
#121619
Pax8 Green
#44d62c
Pax8 Gradient
#44d62c – #00f1f7
Typography
Primary Font
Greycliff
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
[email protected]#$%^&*()\
Overall Order of Substitution
Greycliff > Century Gothic > Arial
Web Application Order of Substitution
Greycliff > Open Sans
Photography
Questions?
Whether you have usage questions or need to get a project started, reach out to our brand team.