{"id":5867,"date":"2025-12-05T09:41:37","date_gmt":"2025-12-05T09:41:37","guid":{"rendered":"https:\/\/www.pax8.com\/blog\/?p=5867"},"modified":"2026-02-23T15:49:49","modified_gmt":"2026-02-23T15:49:49","slug":"pax8-2025-year-in-review","status":"publish","type":"post","link":"https:\/\/www.pax8.com\/blog\/pax8-2025-year-in-review\/","title":{"rendered":"Pax8 2025 Year in Review"},"content":{"rendered":"\t\t
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2025 has been another incredible year. We\u2019ve been enabling partners with the technology, relationships and the AI-driven innovation they need to scale, compete and win.<\/p>

Here\u2019s how we\u2019ve done it this year.<\/p>

<\/p>

Beyond EMEA Amsterdam<\/h3>

Community is everything at Pax8, and Beyond returned to Europe with a bang in October 2025, with Amsterdam as our host city. The three-day, sell-out event gave MSPs from across Europe the opportunity to take part in immersive workshops and boardroom sessions on leadership, marketing, cybersecurity and managed intelligence. MSPs enjoyed a keynote talk from Steven Bartlett, star of The Diary of a CEO podcast, while networking and exchanging ideas in breakout sessions, making new connections and strengthening their knowledge through a shared approach.<\/p>

\u201cThe opportunity with AI and agentic AI for supporting businesses is huge. We’ve got some of the best speakers on the planet here today, from Microsoft to the Pax8 experts.\u201d
\u2014 Kenny Watson, Director of Automation and Technology, SilverCloud (CRN UK, 2025<\/a>)<\/p>

Learn more about next year\u2019s event<\/a> in Copenhagen, Denmark.<\/p>

Innovation in the Pax8 Marketplace<\/h3>

In June, we launched two new features for the Pax8 Marketplace<\/a>, which allow partners to enhance their agility and efficiency and drive growth.<\/p>

\u2022 Public Storefronts: offer built-in lead generation through \u201cContact Us\u201d functionality, customisable branding options, and a simple five-step activation process through the Marketplace interface. Partners can leverage their existing storefront content without the need to manage separate catalogues.
\u2022 Integrations Hub: securely connect tools using OAuth-based authentication (an open standard for secure, delegated access to user information), subscribe to events and leverage webhooks to access automation triggers that streamline operations.<\/p>

European expansion<\/h3>

Globally, Pax8 now has 47,000+ partners, and our growth across EMEA continues to rise.<\/p>

We\u2019ve added two more European offices to increase our local presence and strengthen connections with our partners.<\/p>

You can now find Pax8 offices in Zurich and Dublin.<\/p>

In addition to our new offices, we\u2019ve added several new team members to bolster our EMEA team, facilitating growth across the region and supporting our partners.<\/p>

\u2022 Sweden \u2013 Channel Account Manager, Carl-Henrik H\u00f6rnkvist.
\u2022 Switzerland \u2013 Channel Account Manager, Cyril Schmid.
\u2022 Switzerland \u2013 Channel Account Manager, Gilles Herweijer.
\u2022 Ireland \u2013 Regional Sales Manager, John Rawl.
\u2022 Denmark \u2013 Senior Channel Account Manager, Birol Ilg\u00f8y.<\/p>

Our commitment to local integration remains ongoing, with the Pax8 website now localised for Dutch partners<\/a> and the Dutch market.<\/p>

Community like no other<\/h3>

The Pax8 community has shown up in 2025. Our events programme<\/a> continues to enable partner growth, education and capability across the continent.<\/p>

63 MSPs attended an in-person Mission Briefing at The Gherkin, London\u2019s iconic business venue. Team members from Pax8 Academy and Sales, plus representatives from Microsoft and a range of vendors, helped partners stay ahead of Marketplace enhancements, network with other MSPs and explore how to scale their businesses via industry insights.<\/p>

Stockholm also hosted an in-person Mission Briefing in November. With presentations from the Pax8 Academy team, MSPs learned more about the future of AI, met vendors and networked with partners from across the Nordics.<\/p>

We launched Bootcamps in the UK, Ireland and EMEA. Our first in-person Bootcamps were delivered in the UK and gave Voyager Alliance partners the chance to experience live demonstrations of Microsoft 365 and Azure deployments, enhance their ability to design scalable, secure and efficient cloud solutions and learn best practices for deploying Microsoft Entra ID, Intune and Azure Virtual Desktop.<\/p>

These workshops were also replicated virtually for EMEA partners, giving them the same opportunities wherever they were located.<\/p>

From MSP to MIP: a new blueprint for success<\/h3>

We revealed the Agentic Inflection Point Report<\/a> to help forward-thinking MSPs reposition themselves from traditional break-fix support to Managed Intelligence Providers.<\/p>

The report shows MSPs the capabilities and processes they need to make the transition to MIP and thrive.<\/p>

\u2022 Autonomous intelligence
\u2022 Strategy and selling
\u2022 Agent development
\u2022 Customisation
\u2022 Optimisation<\/p>

The route to becoming an invaluable business partner to clients is often time-consuming and involves trial-and-error. In 2025, Pax8 made the transition simple, repeatable and scalable for MSPs.<\/p>

Security 360<\/h3>

The launch of Security 360<\/a> has given every Pax8 partner the opportunity to scale and safeguard their security posture.<\/p>

Through 1:1 enablement and education, partners can achieve compliance with the latest security regulations and compliance frameworks, including NIS2, DORA and CIS Controls, and grow their security offerings.<\/p>

\u2022 Assess client risk
\u2022 Uncover hidden vulnerabilities
\u2022 Create a productised offering and make security easy to sell.<\/p>

Security 360 offers world-class cybersecurity support for MSPs, reducing their risk and increasing business opportunities.<\/p>

What to expect in 2026<\/h3>

Expect more. If 2025 has taught us anything, it\u2019s that together we can turn dreams into reality through the power of technology.<\/p>

Whatever your plans are for 2026, we\u2019re here to support you every step of the way.<\/p>

To all our partners, we wish you a joyful holiday season and a happy New Year.<\/p>

Become a Partner<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

2025 delivered. Pax8 partners discovered new frontiers for growth, cybersecurity and community \u2013 driven by our relentless pursuit to help MSPs move faster, think bigger and create what\u2019s next.<\/p>\n","protected":false},"author":174,"featured_media":5873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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