{"id":5708,"date":"2025-09-17T14:37:03","date_gmt":"2025-09-17T14:37:03","guid":{"rendered":"https:\/\/www.pax8.com\/blog\/?p=5708"},"modified":"2026-04-20T20:58:37","modified_gmt":"2026-04-20T20:58:37","slug":"why-promote-copilot-chat-over-chatgpt","status":"publish","type":"post","link":"https:\/\/www.pax8.com\/blog\/why-promote-copilot-chat-over-chatgpt\/","title":{"rendered":"Copilot Chat vs. ChatGPT: The AI Showdown MSPs Can’t Ignore"},"content":{"rendered":"

With hundreds of millions of active users, ChatGPT has become a go-to tool for drafting emails, analyzing spreadsheets, researching solutions, solving problems and more. Chances are, your customers\u2019 employees are using it\u202fright now.<\/p>\n

While ChatGPT is often the default AI, it was designed as a consumer-<\/span>first<\/span>, single-model experie<\/span>nce. By contrast, Copilot Chat is built specific<\/span>ally for work and\u00a0<\/span>dynamically<\/span>\u00a0<\/span>leverages<\/span>\u00a0multiple leading language mode<\/span>ls (LLM<\/span>s<\/span>) to select the right intelligence for each task<\/span>, all within a secured business environment.<\/span>\u00a0Habit, not superiority, is what keeps ChatGPT top of mind for most users.<\/span><\/span>\u00a0<\/span><\/p>\n

As an MSP, this should be a major concern. It\u2019s not just about organizational data being used to train models, it\u2019s about security, visibility and control. You work hard to secure your customers\u2019 environments, but that is put at risk if employees upload sensitive data to ChatGPT or similar tools. Surveys show nearly half of users<\/a> have uploaded sensitive business data to ChatGPT and it\u2019s highly likely this is happening within your customer base right now.<\/p>\n

What happens if ChatGPT is accessed on a malware-infected personal device? Or if a user\u2019s account is breached, or the platform itself suffers a data leak? Recently, users were even\u202fsharing ChatGPT conversations publicly<\/a> that were indexed by Google and showing in search results. While OpenAI has since removed the ability for shared chats to be indexed by Google, it highlights the unpredictable risks these tools introduce.<\/p>\n

The Cyber Risks Are Real<\/h3>\n

AI tools are transforming how businesses operate and increasing employee productivity, but they\u2019re also enabling cybercriminals to operate on an unprecedented scale and in ways not previously possible. AI-powered spear phishing, deepfake scams and other forms of AI-powered cyberattacks are all becoming increasingly common and sophisticated. Sensitive data leaks through any AI chat providers present a significant and ever-increasing threat should that data be used against your customers.<\/p>\n

And it\u2019s not just the data itself being leaked, but also the thought process behind the data or the context surrounding it within the chat, offering insights far greater than ever before to bad actors should they gain access. A generic phishing email can now become a highly targeted attack without much effort from bad actors. With AI, cybercriminals can easily reference real business data, making scams more convincing and dangerous while at a scale never seen. Just last year, a company lost $25 million dollars after an employee fell for deepfake versions of their colleagues on video calls<\/a>.<\/p>\n

Leaked data has always been a risk, but the difference today is employees are relying on and trusting third-party AI tools with more and more organizational tasks, exposing sensitive and confidential information while doing it. When employees upload company data to these unmanaged platforms, you\u2019re relying on the end users to secure their\u202fpersonal accounts and devices to protect that data, which could ultimately introduce significant risks that are best avoided.<\/p>\n

These AI tools are here to stay, but so are the risks. Ignoring them won\u2019t make them disappear. Helping customers transition to secure, managed AI today sets the stage for smarter, safer and more scalable innovation tomorrow.<\/p>\n

So, What Can You Do About It?<\/h3>\n

Start positioning\u202fMicrosoft Copilot Chat and Microsoft 365 Copilot\u202fBusiness with your end customers today.<\/p>\n

Now powered by GPT-5 and Claude (for paid users), Microsoft Copilot Chat delivers performance on par with, or better than, ChatGPT in almost any business scenario, with features tailored specifically for SMB business users. Both tools use the advanced AI models, but Microsoft has optimized Copilot Chat for business use:<\/p>\n