{"id":5425,"date":"2025-06-11T02:15:03","date_gmt":"2025-06-11T02:15:03","guid":{"rendered":"https:\/\/www.pax8.com\/blog\/?p=5425"},"modified":"2025-12-02T16:35:35","modified_gmt":"2025-12-02T16:35:35","slug":"beyond-day-2-blog","status":"publish","type":"post","link":"https:\/\/www.pax8.com\/blog\/beyond-day-2-blog\/","title":{"rendered":"MIPs! Marketplace Innovations! And One More Dog(g)!"},"content":{"rendered":"

Beyond 2025 just wrapped and it was \u2014 dare we say \u2014 the biggest and best one EVER! We couldn’t have done it without the support of our partners and vendor sponsors. Thanks to you all, we were able to over-deliver on our promise of community, education and innovation. You can find some highlights below and be sure to check out our Beyond 2025 livestreams here<\/a>!<\/p>\n

<\/p>\n

 <\/p>\n

Pax8 Innovation Keynote<\/h3>\n

Mainstage opened with Pax8 Co-Founder and Chief Strategy Officer Ryan Walsh energizing the crowd \u2014 this time with robot dog backup dancers. In the Day Two Innovation Keynote, Chief Product Officer Libby McIlhany and Chief Experience Officer Craig Donovan delivered a clear message: transformation is no longer optional. Pax8 unveiled new tools to help MSPs evolve into Managed Intelligence Providers, including Public Storefronts, the Integrations Hub with MCP, the Managed Intelligence Toolkit, and AI Guided Growth. Their message was bold and simple: the era of Managed Intelligence is here \u2014 and Pax8 is building it with you.<\/p>\n

CrowdStrike Keynote: One Step Ahead of All Adversaries<\/h3>\n

Daniel Bernard, Chief Business Officer at CrowdStrike, started his illuminating keynote by outlining the evolving global cybersecurity threat landscape and emphasizing the increasing speed and sophistication of adversaries. As an answer, he then introduced Falcon Complete, CrowdStrike\u2019s fully managed solution that unifies MDR, endpoint protection and threat hunting. He also shared the stage with Peter Melby, CEO at New Charter, to discuss why they\u2019re partnering with CrowdStrike as the EDR\/MDR solution in their next-level security strategy. Finally, he announced the release of Vulnerability Management, a streamlined solution focused on reducing complexity and improving remediation through fewer clicks, tabs and bills.<\/p>\n

Check Point Keynote: Gen AI and the Next Great Shift for MSPs<\/h3>\n

For the final mainstage keynote, Dave Meister, Global Head of MSP\/MSSP at Check Point, issued a compelling call to action for MSPs navigating the AI revolution. With deep channel roots, Meister emphasized that the unprecedented speed of AI\u2019s impact brings new threats: deepfakes, data poisoning, AI-crafted phishing attacks and hyper-personalized exploits. But it also brings opportunity \u2014 MSPs can now lead with precision, personalization and speed. To meet this moment, Meister introduced Check Point\u2019s Infinity Platform: a unified, AI-powered security ecosystem purpose-built for MSPs. Integrating technologies like Avanan, Perimeter 81, Cyberint and Veriti, and powered by ThreatCloud AI, it protects over 86 billion transactions a day.<\/p>\n

Breakout Sessions Partners Are Talking About<\/h2>\n

Hot Takes and Hot Cakes: Wrong Answers Only<\/h3>\n

Day Two of Beyond started with an entertaining breakfast panel where it never felt so right to be so wrong. Moderated by Wes Spencer, Founder of Empath, the expert panel addressed hot topics most important to MSPs\u2026by only providing answers that were clearly incorrect. They discussed: Should you do penetration testing yourself? (Of course!) Trust your security to free AI tools? (Why not!) Go with vibe coding over AI-assisted coding? (For sure.) See any differences between security and compliance? (There aren\u2019t any.) Will AI agents overtake us all? (Absolutely.) Does using a framework make security too rigid and harder to adapt? (No way.)<\/p>\n

Meet the New Buyer: Be Ready or Beware<\/h3>\n

In this stat-laden session, Pax8 Co-Founder and Chief Strategy Officer Ryan Walsh unpacked the seismic shifts redefining today\u2019s SMB buyer \u2014 and what it means for MSPs ready to lead. The new buyer is tech-native, research-driven, GenAI-enabled and deeply outcome-obsessed. They crave personalization, trust, speed and prefer to self-educate and self-serve through modern marketplaces.<\/p>\n

Walsh warned that legacy mindsets \u2014 assuming buyers will adjust, that change is slow or that AI is hype \u2014 are dangerous delusions. He emphasized that this new buyer isn\u2019t waiting. They\u2019re already here, already using AI to inform decisions, and already demanding faster, smarter, integrated solutions. For MSPs, the call to action is clear: evolve into a Managed Intelligence Provider (MIP) that leads with insight, orchestrates intelligence and leverages platforms like the Pax8 Marketplace to deliver transformation at scale.<\/p>\n

Pax8 + Microsoft: Unleash the Power of AI through Copilot Agents<\/h3>\n

Emmy Jager, Copilot Studio Go to Market Strategist, started her practical session by stating their simple goal: empower every user with a Copilot and every business process with an agent. She then clearly defined what agents actually are: smart assistants custom built to do specialized jobs \u2014 from the simple like data retrieval to the more advanced like completing tasks or running completely autonomously. Next, she performed a live demo, using Copilot Studio to build a fully functioning agent in just a couple of minutes.<\/p>\n

Future-Proof Your MSP: Integrations Hub<\/h3>\n

This standing-room only session dove into a practical, strategic framework for AI integration. Tyler Kron, Director of Software Engineering at Pax8, and Mufaddal Khambaty, Sr. Product Manager, API Platforms at Pax8, walked through the \u201ctwin engines\u201d of automation and intelligence. Through a series of demos, they showed the ease of creating an automated workflow, the value of interconnected intelligence and automated insights. AI allows us to shift to a more conversational interaction with our data, and with 15 pre-built integration solutions in the Pax8 Marketplace (or you could utilize your own solution), the barrier to entry is lower than most MSPs think. Tyler encouraged everyone to start with small, focused experiments on the most time-consuming manual tasks \u2014 let the machines do the busy work, so your team can be free to make those human connections with your clients.<\/p>\n

From MSP to Managed Intelligence: Navigating the Agentic Inflection Point<\/h3>\n

Acting as a deeper dive from their morning keynote, Pax8 Chief Product Officer Libby McIlhany and Chief Experience Officer, Craig Donovan used this session to explore the transition from Managed Service Providers (MSP) to Managed Intelligence Providers (MIP). They defined what an MIP is, laid out the four levels of agents and presented the five parts of the MIP Playbook: transform, buy, build, sell and manage. They wrapped by discussing the agentic supply chain, new monetization levers, the rise of AI-built SMBs and presented highlights from the Managed Intelligence Toolkit \u2014 the platform to deliver real AI outcomes at scale.<\/p>\n

Why You Suck at Selling<\/h3>\n

Keith Marchiano, Pax8\u2019s Sales Enablement Program Manager, broke down why so many MSPs struggle with sales \u2014 and how to fix it. Drawing on his own experience running an MSP, Marchiano emphasized that selling services requires a completely different playbook than selling products. Many founders come from technical backgrounds and often feel uncomfortable with the sales persona altogether. For those attendees, Marchiano urged them to ditch the outdated KPIs, and start focusing on building trust, developing emotional intelligence and truly listening to prospects. His advice? Talk less, listen more, practice empathy and above all: keep training until selling becomes muscle memory.<\/p>\n

Seize the AI Agentic Revolution: A Defining Moment for MSPs<\/h3>\n

Andy Readman, Data and AI Director for Pax8 Academy EMEA, challenged MSPs to lean into discomfort and embrace their evolution into Managed Intelligence Providers. Readman argued that MIPs must pivot from managing IT services to driving customer success. With AI, value becomes personal: one customer\u2019s productivity enhancer is another\u2019s chaos tamer. The key? Obsess over client outcomes, not just SLAs, and build services around that. Offering a practical roadmap, Readman laid out three chapters: start by identifying high-value customer problems, explore innovative AI-powered solutions then define your own agentic approach using tools like MCP, CUAs and the Integrations Hub. With semi-autonomous systems and responsible AI frameworks like Copilot at their disposal, MIPs can guide clients through every phase \u2014 from audit to architecture to enablement \u2014 and finally deliver AI not just as a feature, but as a transformation engine.<\/p>\n

Show the World What You Sell: Public Storefronts<\/h3>\n

An earlier keynote revealed the what of Public Storefronts. But with this session, Urvashi Chopra, Product Marketing Manager at Pax8 and Sophie Finch, VP of Product Management at Pax8, addressed the why. The answer was threefold: 1. add functionality that has a low barrier to entry and reduces friction 2. meet customers where they are in their buyer journey and 3. address the need for marketing without deep investment. They then walked attendees through a live demo that showcased the ability to segment an audience, capture leads and customize a storefront. They closed by saying, \u201cPublic Storefronts is about helping you show your value without overextending your team \u2014 no fancy dev shop or marketing agency necessary. All you need is five minutes and a Storefront worth sharing.\u201d<\/p>\n

Fireside Chat with Neil DeGrasse Tyson<\/h3>\n

John Street, Founder and Chairman of Pax8, sat down with legendary astrophysicist and author Neil deGrasse Tyson for a fireside chat. And\u2026where to start \u2014 he was everything we hoped he would be. Genuinely humorous. Deeply intellectual. Completely personable. And eminently quotable.<\/p>\n

He started by sharing his fun fact: if there was another universe, he\u2019d be writing lyrics for Broadway musicals. Loving the juxtaposition of words that convey meaning and emotion at the same time, led him to get a word added to the OED: Manhattanhenge. (You\u2019ll have to look it up on your own.)<\/p>\n

He then went on to answer some of life\u2019s most pressing questions. What do humans do better than AI? The answer: dream. AI will force us all to be more creative than ever before, ushering in a golden age of creativity. Then, he tackled which came first, the chicken or the egg? The egg. And finally, he closed with two things: a promise to protect Science in the world and the exhortation to \u201ckeep looking up.\u201d<\/p>\n

Barking Up the Right Tree at the Exhibit Hall<\/h3>\n

Over 140 top vendors took over the Exhibit Hall, providing detailed demos and incredible swag to attendees. But the undoubted stars of the show were REAL PUPPIES at the Cynet booth \u2014 if there was an award for \u201cbest in show,\u201d it would have gone to the dogs! The hall was buzzing with connections, networking and solution stacks expanding.<\/p>\n

Vendor and Partner Awards Announced<\/h3>\n

We celebrate the partners and vendors that have excelled through their Pax8 partnership. See the full list of winners below.<\/p>\n

Partners<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Partner of the Year<\/strong><\/td>\nSourcepass<\/td>\n<\/tr>\n
Peak Performance, EMEA<\/strong><\/td>\nNostra<\/td>\n<\/tr>\n
Peak Performance, APAC<\/strong><\/td>\nADITS<\/td>\n<\/tr>\n
Peak Performance, Canada<\/strong><\/td>\nSolulan<\/td>\n<\/tr>\n
Peak Performance, USA<\/strong><\/td>\nNexustek<\/td>\n<\/tr>\n
Agent of Change<\/strong><\/td>\nAdvanced Business Methods<\/td>\n<\/tr>\n
Billion Dollar MSP<\/strong><\/td>\nEvergreen and Lyra<\/td>\n<\/tr>\n
MVP Productivity<\/strong><\/td>\nAltTab<\/td>\n<\/tr>\n
MVP Operations<\/strong><\/td>\nConnected Platforms<\/td>\n<\/tr>\n
MVP Security<\/strong><\/td>\nKMT<\/td>\n<\/tr>\n
MVP Continuity<\/strong><\/td>\nOtto IT<\/td>\n<\/tr>\n
MVP Network and Comms<\/strong><\/td>\nServerToday<\/td>\n<\/tr>\n
MVP Infrastructure<\/strong><\/td>\nUmbrellar<\/td>\n<\/tr>\n
MVP Network and Comms<\/strong><\/td>\nAixpedIT<\/td>\n<\/tr>\n
MVP Operations<\/strong><\/td>\nExtech<\/td>\n<\/tr>\n
MVP Infrastructure<\/strong><\/td>\nNebula IT<\/td>\n<\/tr>\n
MVP Productivity<\/strong><\/td>\nNedvice<\/td>\n<\/tr>\n
MVP Continuity<\/strong><\/td>\nStart Technology<\/td>\n<\/tr>\n
MVP Security<\/strong><\/td>\nTCC<\/td>\n<\/tr>\n
MVP Security<\/strong><\/td>\nBlack Talon<\/td>\n<\/tr>\n
MVP Continuity<\/strong><\/td>\nDataprise<\/td>\n<\/tr>\n
MVP Network and Comms<\/strong><\/td>\nDesmo Technology Solutions<\/td>\n<\/tr>\n
MVP Infrastructure<\/strong><\/td>\nIt Solutions Inc<\/td>\n<\/tr>\n
MVP Productivity<\/strong><\/td>\nCaf2Code<\/td>\n<\/tr>\n
MVP Operations<\/strong><\/td>\nPrescriptive Data Solutions<\/td>\n<\/tr>\n
Pax8 Champion, USA<\/strong><\/td>\nLyra \u2014 Jeff Gaines<\/td>\n<\/tr>\n
Pax8 Hall of Fame, USA<\/strong><\/td>\nAgilitec<\/td>\n<\/tr>\n
Pax8 Champion, Canada<\/strong><\/td>\nAlways Beyond<\/td>\n<\/tr>\n
Pax8 Hall of Fame, Canada<\/strong><\/td>\nAlt Tech<\/td>\n<\/tr>\n
Non Profit Partnership<\/strong><\/td>\nBetterworld Technology<\/td>\n<\/tr>\n
Microsoft CoPilot MVP<\/strong><\/td>\nNexustek<\/td>\n<\/tr>\n
Pax8 Social Impact<\/strong><\/td>\nOn Line Support<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vendors<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Vendor of the Year<\/strong><\/td>\nMicrosoft<\/td>\n<\/tr>\n
Most Valuable Vendor, EMEA<\/strong><\/td>\nUsecure<\/td>\n<\/tr>\n
Most Valuable Vendor, APAC<\/strong><\/td>\nAvanan – A Check Point Company<\/td>\n<\/tr>\n
Most Valuable Vendor, NAMER<\/strong><\/td>\nAcronis<\/td>\n<\/tr>\n
Partner’s Most Valuable Vendor<\/strong><\/td>\nSentinelOne<\/td>\n<\/tr>\n
Most Valuable Vendor, Continuity<\/strong><\/td>\nAxcient<\/td>\n<\/tr>\n
Most Valuable Vendor, Network<\/strong><\/td>\nComcast<\/td>\n<\/tr>\n
Most Valuable Vendor, Security<\/strong><\/td>\nCrowdstrike<\/td>\n<\/tr>\n
Breakthrough Vendor Award<\/strong><\/td>\nCynomi<\/td>\n<\/tr>\n
Innovation Award<\/strong><\/td>\nDefensX<\/td>\n<\/tr>\n
Social Impact Award<\/strong><\/td>\nDropsuite<\/td>\n<\/tr>\n
Most Valuable Vendor, Productivity<\/strong><\/td>\nMicrosoft<\/td>\n<\/tr>\n
Most Valuable Vendor, Infrastructure<\/strong><\/td>\nNerdio<\/td>\n<\/tr>\n
Most Valuable Vendor, Operations<\/strong><\/td>\nRewst<\/td>\n<\/tr>\n
Collaboration Award<\/strong><\/td>\nSuperOps<\/td>\n<\/tr>\n
Most Valuable Vendor, Communications<\/strong><\/td>\nZoom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Raising the Woof at the Closing Event<\/h3>\n

Beyond 2025 rocked our world for two days straight, so it was only fitting that we closed it out in the biggest way possible. Back by popular demand, The Spazmatics made a return to the mainstage, playing impeccable covers of the best of the 80s. And then, they had to make way for a special musical guest that was definitely a high point for Beyond 2025: Snoop Dogg!<\/p>\n

Three Cheers to Beyond!<\/h3>\n

As we say farewell to Beyond 2025, we know it\u2019s never too early to start looking forward. Beyond EMEA is just a few months away in Amsterdam from October 5-7. And you can still secure Beyond EMEA tickets for just \u20ac299<\/a>.<\/p>\n

Craig Donovan said earlier today: Our partners\u2019 success is Pax8\u2019s success. Next year we\u2019re leveling up in Salt Lake City with even more connections, learning and future-forward innovation for you! Don\u2019t wait. Get your 2026 ticket now.<\/p>\n

 <\/p>\n

Register for Beyond 2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond 2025 was a hit! Huge thanks to our partners and vendor sponsors. Together, we delivered big on community vibes, bold ideas and AI innovation.<\/p>\n","protected":false},"author":171,"featured_media":5904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[98],"tags":[100],"class_list":["post-5425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pax8-beyond","tag-beyond"],"acf":[],"yoast_head":"\nBeyond 2025 Day Two Recap | Pax8 Blog<\/title>\n<meta name=\"description\" content=\"Find out everything that happened on the final day of Beyond 2025, including keynotes from Pax8 Chief Product Officer Libby McIlhany and Neil deGrasse Tyson.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pax8.com\/blog\/beyond-day-2-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPs! 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