{"id":5423,"date":"2025-06-10T02:27:34","date_gmt":"2025-06-10T02:27:34","guid":{"rendered":"https:\/\/www.pax8.com\/blog\/?p=5423"},"modified":"2025-06-10T14:52:26","modified_gmt":"2025-06-10T14:52:26","slug":"beyond-day-1-blog","status":"publish","type":"post","link":"https:\/\/www.pax8.com\/blog\/beyond-day-1-blog\/","title":{"rendered":"Beyond 2025 Day 1 Recap. Robot Dogs! Real Dogs! And Lots and Lots of AI"},"content":{"rendered":"

What. A. Day. Beyond 2025 kicked off with big energy, bold ideas and unforgettable breakout moments. Let\u2019s look at the highlights:<\/p>\n

Community Keynote<\/h3>\n

Pax8 President and Chief Commerce Officer, Nick Heddy, kicked off Day One sharing the unique power of the Pax8 community and \u201cthe fierce urgency of now.\u201d One thing was clear: the Pax8 Marketplace continues its exponential growth, now supporting 42,000+ partners, 700,000+ SMBs and 22M+ unique users. More importantly, Heddy highlighted the effectiveness of the Marketplace for partners, with partners experiencing nearly 52% revenue growth with Opportunity Explorer, a 123% increase in order value with Storefronts and a 96% increase in their order value using the Marketplace tools.<\/p>\n

He then dropped exciting additions to the Marketplace. First was Public Storefronts, easily allowing your brand to become a lead-gen machine. He then introduced the Integrations Hub, which will give you more control over how intelligence flows through your business. Next, he revealed AI Guided Growth<\/a>, offering step-by-step guidance and tailored AI solutions. Finally, he showcased Voyager Alliance Rewards, promising more engagement leads to more Pax8 perks.<\/p>\n

His closing message hit home: Every innovation, every breakthrough, every step forward \u2014 Pax8 takes with our partners, because this isn\u2019t just a Pax8 story…it\u2019s a global revolution.<\/p>\n

Visionary Keynote: The Agentic Inflection Point<\/h3>\n

At Beyond 2025, Pax8 CEO Scott Chasin delivered a keynote that marked a defining shift for MSPs and the broader business landscape: the arrival of the Era of Managed Intelligence. Framing this moment as an Agentic Inflection Point, Chasin explained how Agents, AI and automation are forces powerful enough to upend the traditional economy.<\/p>\n

In their place, a new intelligence-powered ecosystem is emerging \u2014 one where SMBs are no longer constrained by scale, but fueled by it. He outlined how execution is no longer the bottleneck; ideas can now run themselves. Agents are moving from chatbots to full digital workforces, triggering the birth of the Idea Economy \u2014 a world where small teams (or even solo founders) can deploy AI-native businesses with global reach. In this new world, MSPs aren\u2019t just tech providers \u2014 they are transformation architects, responsible for turning complexity into capability. And that\u2019s exactly where Pax8 is headed.<\/p>\n

To help partners make that leap, Chasin unveiled the Managed Intelligence Toolkit, a first-of-its-kind offering purpose-built to accelerate AI adoption across the Pax8 ecosystem. In Chasin\u2019s words, \u201cThe Managed Intelligence Era is where your expertise becomes the gateway to intelligent execution, changing everything from how you serve, how you scale and how you lead.\u201d<\/p>\n

A companion report that dives deeper into each facet of this new Agentic Inflection Point will be available for download on June 12.<\/p>\n

Microsoft Keynote: Climb Your Mountain<\/h3>\n

Titanium sponsor Microsoft brought Travis Walter, CVP of Small Medium Enterprises and Channel, Americas, to deliver a keynote rooted in his personal journey of climbing 38 of Colorado\u2019s 14ers. Using that metaphor, he outlined a clear, three-step path for partners to capitalize on the $515B SMB AI opportunity: first, implement AI internally (“Be Customer One”); second, prepare customers with the right strategy, culture and governance; and third, drive adoption of Copilot and agents to transform every business process. Walter closed with a powerful reminder: \u201cThe best view comes after the hardest climb.\u201d<\/p>\n

SentinelOne Keynote: The New Cyber Frontier<\/h3>\n

\"\"<\/p>\n

In his keynote, SentinelOne Chief Business Officer Eran Ashkenazi explored the New Cyber Frontier, highlighting how advanced threats now span endpoints, cloud and identity \u2014 and are increasingly wielded by cybercriminals, not just nation-states. With 1.5 million endpoints protected via Pax8, he introduced SentinelOne\u2019s AI-powered defense strategy, designed to augment human capabilities, not replace them. From the Purple AI platform to the new Athena release<\/a>, the company is pushing intelligent security forward \u2014 culminating in their Managed AI Defense solution: a turnkey bundle of EDR, threat hunting, vulnerability management and agentic AI built to help MSPs scale with confidence.<\/p>\n

Breakout Sessions<\/h3>\n

AI and Engineers 101 and 201:<\/h4>\n

In back-to-back sessions at Beyond 2025, Pax8 Senior Executive Coach Rob Hird and Pax8 Technology Fellow Eric Stevens laid out a powerful blueprint for MSPs ready to lead in the AI Agent era. In \u201cReskilling for the AI Agent Era,\u201d Hird emphasized the need for clean, structured ticket data and clarified that AI isn\u2019t just automation \u2014 it\u2019s dynamic, context-aware intelligence that demands thoughtful rollout and oversight. He shared a phased approach to adoption, anchored by a 5C framework and practical prompts MSPs could use immediately. Then in \u201cArchitecting the Infrastructure for Intelligence,\u201d Stevens urged partners to go further \u2014 rethinking their role from infrastructure managers to intelligence architects. With AI rewriting the rules of productivity and system design, he argued that culture \u2014 not just tech \u2014 is the ultimate differentiator. Together, the sessions reframed AI not as a tool, but as a catalyst for reinvention.<\/p>\n

From Founder to $5M: How the Role Evolves<\/h4>\n

In a powerful and candid session, Shawn Freeman \u2014 Founder of Always Beyond \u2014 walked attendees through the real journey of scaling from solo founder to a $5 million MSP. He spoke openly about the early chaos: wearing every hat, surviving on grit and taking a 50% pay cut to bet on the business. The hardest part? Learning to let go. From the first uncertain hire to breaking through the $1M ceiling, Freeman highlighted the shift every founder must make \u2014 from operator to leader, and eventually, to architect.<\/p>\n

From Stress to Success<\/h4>\n

In this uplifting session, Pax8 Chief People Officer Deon Macmillan sat down with JP Keesy, Founder and CEO at F1 Information Technologies<\/a>. He opened with a story about urgently driving his young son to the hospital after an accident (thankfully, his son was okay.) In that moment, he realized that no one knows what anyone else is going through from the outside. As a result, he now actively asks questions, so he knows what\u2019s going on with everyone he interacts with. Professionally, he\u2019s most proud of diving into Pax8 Academy. It caused him to scrap his core values at the time, create a new leadership team and develop new core values based on gratitude. Between personal and professional journeys, he has adopted the motto \u201cToo Blessed to Stress.\u201d<\/p>\n

Cracking the Code<\/h4>\n

Jeremy Nelson, Director of Partner Enablement Sales at Pax8, introduced his five-layer growth pyramid, which starts with sales foundations and culminates in hiring and leadership. He emphasized the importance of choosing a vertical to target marketing efforts effectively. He stressed the need for both inbound (blogs, SEO, testimonials) and outbound (webinars, shock-and-awe boxes, marketing calendars) marketing strategies, and offered smart tips for maximizing Market Development Funds through networking, referrals and compelling outreach. Nelson\u2019s bottom line: Be interesting, be intentional and don\u2019t be afraid to pick up the phone.<\/p>\n

I Passed My CMMC Level 2 Assessment: And Why You Should Run for the Mountains<\/h4>\n

Joy Beland, VP Cybersecurity Compliance, Summit 7, led a conversation with Bobby Guerra, CEO, Axiom<\/a>; Adam Evans, Compliance Officer, Axiom; and Lawrence Cruciana, President, Corporate Information Technologies<\/a>, that had attendees locked in from the start. When asked how many in attendance have DIB clients who need CMMC, nearly 90% raised their hands. So it was clear the stakes couldn\u2019t be higher. One of the recurring themes of the session was that pursuing CMMC requires complete commitment from your whole organization. The panelists were in agreement that if your MSP doesn\u2019t have the appetite for that scale of risk, you should either stay away or find a partner and get help. For Axiom, it took their team eight months \u2014 full time \u2014 to complete.<\/p>\n

This Title Has Been Redacted<\/h4>\n

Chris Roberts, Artificial Intelligence and Deepfake Cyber Strategist at World Wide Technology, said out loud what many attendees had on their minds. We\u2019re unleashing AI to the world without giving people guidelines on how \u2014 or why \u2014 to use it. He challenged the audience to look beyond the buzz of AI and instead interrogate the behaviors it reflects, reinforces and reshapes. We must shift from passive trust to active inquiry, requiring MSPs to engage with AI not as a black box, but as a system built \u2014 and influenced \u2014 by humans. By reframing how we question AI behavior, we can begin to hold systems accountable by questioning more and trusting less.<\/p>\n

SuperOps<\/h3>\n

On the mainstage, Damo Vasudevan, Vice President of Product Management at SuperOps<\/a>, laid out challenges facing partners today, including tool sprawl, a talent shortage and higher customer expectations. But he quickly contrasted that with their answer \u2014 the SuperOps Agentic AI Framework with three levels of engagement: Informational (smart suggestions only), Semi-Autonomous (guided decision making) and Autonomous (full contextual action). In short, it\u2019s AI that plans, acts and evolves contextually \u2014 from suggestion to action. But the larger point was the human possibilities unlocked by this AI\u2019s efficiency: more time to meet and collaborate in person.<\/p>\n

Gold Sponsors Rapid Fire Pitches<\/h3>\n

Dancing mascots. Unexpected pinch hitters. Butchered last names. Even leopard-print undergarments. All was revealed by our 21 Gold sponsors as each took their turn giving their best elevator pitches on why attendees should visit their booths at the Vendor Expo. It might be the toughest 30 seconds in the channel. So attendees \u2014 support each of them by visiting their booths before your time runs out! And non-attendees \u2014 make sure you\u2019re here next year!<\/p>\n

Carl Lewis Inspires Beyond Again<\/h3>\n

Ten-time Olympic medalist and two-time Beyond keynote, Carl Lewis captivated the audience with candid stories from his iconic career. Lane Brannan, EVP General Manager of Americas, led the conversation about Lewis\u2019s mindset, discipline and relentless drive that propelled him to global stardom. It was a masterclass in sustained excellence.<\/p>\n

Lewis explored the mental toughness it takes to compete at the highest level, but more importantly with yourself. \u201cI went into every event looking to be the first one to cross the finish line. I wasn\u2019t looking to beat anyone. I knew I was prepared to win.\u201d He emphasized the importance of preparation over talent, and how that mindset powered his success not only on the track but also his leadership off of it. Clarity of purpose, commitment to growth and belief in possibility can translate into any arena, from business to personal development.<\/p>\n

Where Is Beyond 2026 Headed?<\/h3>\n

At the close of Day One, Jen Bodell, CVP of Marketing, announced the location of Beyond 2026. Pax8 is raising the bar and taking this event to one of the fastest-growing tech hubs in the country: Salt Lake City, Utah<\/strong>.<\/p>\n

 <\/p>\n

Register for Beyond 2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Day 1 was one to remember with groundbreaking keynotes from Nick Heddy and Scott Chasin as well as must-see breakout sessions and an energetic vendor expo. 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