Our research and development team spent years laser focused on potential areas for disruption \u2014 ranging from office supplies to VR to digital infrastructure. Ultimately, we finally landed on an area that was both ripe for disruption and we felt confident in a path forward: Snacks.<\/p>\n
The global snack foods market is set to reach $732 billion in sales by 2026. Demand for snack foods globally is increasing steadily as hectic schedules and busy lifestyles are driving consumers to supplant traditional meal occasions with convenient and healthy snack options.<\/p>\n
Yet, upon digging into this industry further, our team had a revelation: There is not a single product in the global snack marketplace that caters specifically to IT pros and the challenges they face \u2014 that also provides the nutrition and energy required for them to excel with the challenging tasks they are faced with, and the many hats they must wear.<\/p>\n
So, we created one.<\/p>\n
Introducing SnaxAte\u2122\ufe0f<\/h2>\n
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SnaxAte\u2122\ufe0f is the world\u2019s first energy bar designed specifically with the IT community in mind.<\/p>\n
While other energy bars on the market lean into gimmicks, fads, and are filled with preservatives and low-cost fillers that slow one down mentally and physically, SnaxAte\u2122\ufe0f focuses solely on ensuring its end user\u2019s nutrients are being provisioned efficiently, effectively, and at a fair price.<\/p>\n
Throughout the development process we worked with IT professionals from all walks of life to identify areas where traditional snack bars and energy drinks were falling short \u2013 and how a new product could help provide those that give support, the support they needed. From sourcing ingredients, to consulting food scientists, to being the taste test focus group, IT pros were along on the journey from start to finish.<\/p>\n
Nutrition. Performance. Great taste. These were our guiding pillars throughout development, and we weren\u2019t willing to settle for anything less. You shouldn\u2019t either.<\/p>\n
Why SnaxAte\u2122\ufe0f?<\/h2>\nLet\u2019s take a look at the specs:<\/h3>\n
\u2022<\/strong> We source our rolled oats from local, organic farms in Nebraska and Iowa that are 100% focused on quality products and ecological mindfulness<\/td>\n<\/tr>\n| \u2022<\/strong> Our honey is sourced from sustainable and local sourced hives where the bees are treated fairly, work humane shifts to keep morale high, and each are given a name and treated like family<\/td>\n<\/tr>\n | \u2022<\/strong> Unlike other energy bars on the market that rely on short term-sugar highs to supply energy, each SnaxAte\u2122\ufe0f bar has 10 hours-worth** of time-released caffeine crystals to keep you focused and energized throughout your busy day \u2014 whether you\u2019re answering end user emails or dealing with billing, your synapses will be firing and you WILL be in the zone<\/td>\n<\/tr>\n | \u2022<\/strong> So long energy drinks! Our bars have 15% more taurine than any other energy drink on the market (we may not know what Taurine is, but we know it\u2019s good for you, maybe)<\/td>\n<\/tr>\n | \u2022<\/strong> One bar is 348% of your daily B12 intake, has 12g of protein, and we threw in some fish oil too because we read online somewhere that it\u2019s healthy<\/td>\n<\/tr>\n | \u2022<\/strong> Amino acids \u2013 heard of them? Yeah, we\u2019ve got those, too<\/td>\n<\/tr>\n | **Independent lab results have varied, and caffeine crystals have lasted up to 42 hours on some individuals<\/em><\/small><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | We wanted this to be more than just creating a delicious, healthy product that fuels IT professionals; we wanted to make sure we\u2019re also giving back to the community that has given so much to us. So, with each purchase of a bar, we will provide one free security solutions whitepaper to an IT pro in need.<\/p>\n While Pax8 was a born in the cloud, SnaxAte\u2122\ufe0f was a born in the test kitchen. And when we say this is an energy bar \u2014 we mean it.<\/p>\n Our IT pro focus groups were put to the test (LOTS of them), during our two years of research and development to ensure we were not only creating something that tastes great, but also something that enhanced overall alertness and cognition while on the job. The results we saw tied to overall job performance metrics were nothing short of impressive.<\/p>\n The results speak for themselves. And while we only saw minor side effects such as heart palpitations, dizziness, dry mouth, sporadic full-body numbness, and an inability to turn to the left, we believe these are a small price to pay for increased energy on the job.<\/p>\n Athletes have sports drinks. As the athletes of the tech world, IT professionals should have a drink, too.<\/p>\n That\u2019s why we didn\u2019t stop with energy bars. Coming this fall, we\u2019ll be releasing our first beverage line, specifically designed with IT pros in mind \u2014 and primarily to counteract and counterbalance the unrelenting alertness caused by SnaxAte\u2122\ufe0f.<\/p>\n While we\u2019re entering a crowded snack food marketplace globally, and undoubtedly will face challenges as a tech company pivoting to consumer-packaged goods, we have faced no shortage of roadblocks in our quest to disrupt the tech world \u2014 and have overcome them all.<\/p>\n Our new mission as a company is clear: become the world\u2019s favorite place for technology professionals to purchase cloud products and wholesome, aggressively caffeinated snacks for the IT pro.<\/p>\n Wondering where to purchase?? SnaxAte\u2122\ufe0f will be available as an exclusive perk for Pax8 partners through our platform starting today, and in all major retailers this spring.<\/p>\n |
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