{"id":1335,"date":"2020-09-22T23:24:00","date_gmt":"2020-09-22T23:24:00","guid":{"rendered":"https:\/\/www.pax8.com\/future-blog\/msp-selling-m365\/"},"modified":"2023-05-17T01:34:27","modified_gmt":"2023-05-17T01:34:27","slug":"msp-selling-m365","status":"publish","type":"post","link":"https:\/\/www.pax8.com\/blog\/msp-selling-m365\/","title":{"rendered":"The MSP’s Guide to Selling M365"},"content":{"rendered":"

Learn what M365 brings to the table to make it a\u00a0compelling addition to\u00a0MSP\u2019s stack.<\/p>\n

Up until a few years ago, Office 365 was the most\u00a0recognizable\u00a0productivity app in business, with\u00a0100 million monthly active users<\/a> by April 2017. Then in July of that year, Microsoft debuted O365\u2019s little \u2013 but very cool \u2013 new sibling. Microsoft 365\u00a0(M365)\u00a0had entered the chat, along with a superset of\u00a0essential\u00a0features\u00a0for the modern workplace.<\/p>\n

A Solution That Covers All the Bases<\/h2>\n

Since then, M365\u2019s product tiers\u00a0have\u00a0undergone\u00a0a few\u00a0name changes and\u00a0some\u00a0feature shuffling, but what\u2019s remained the same is the value that selling M365 brings to an IT professional\u2019s tech arsenal.<\/p>\n

For most managed service providers (MSPs) serving small\u00a0and\u00a0medium-size businesses\u00a0(SMBs)\u00a0with 25\u00a0to\u00a0300 seats, Microsoft 365 Business Premium\u00a0is\u00a0a\u00a0compelling, comprehensive\u00a0offering\u00a0to add to their stack to empower clients to communicate and collaborate while keeping their data protected.<\/p>\n

You see, the magic of\u00a0Microsoft 365 Business Premium<\/a>\u00a0is how it integrates the\u00a0Office productivity apps\u00a0that\u00a0users know and love with granular device management and best-in-class security features. Combine this\u00a0highly\u00a0sellable feature set with the available rebates and incentives from\u00a0the Microsoft CSP Program<\/a>, and you\u2019ve got a powerful\u00a0offering\u00a0on\u00a0your hands\u00a0that can bring in high margins for your cloud business.<\/p>\n

Productivity for the Modern Workplace<\/h3>\n

We all know the story.\u00a0In recent years, workplaces around the globe had been experimenting with and slowly transitioning to\u00a0remote and flex work. Then, 2020 hit and\u00a0work from home\u00a0skyrocketed.\u00a0The\u00a0ability\u00a0for distributed teams to effectively communicate has\u00a0now\u00a0become an absolute requirement\u00a0for most businesses\u2019 technology needs.<\/p>\n

“Collaboration”\u00a0no longer means\u00a0huddling around\u00a0a desk in the office, but instead requires\u00a0tools such as video calling,\u00a0instant messaging, and\u00a0real-time\u00a0shared\u00a0document\u00a0editing. And the product of choice for many\u00a0organizations\u00a0to accomplish\u00a0all\u00a0this? Microsoft Teams.<\/p>\n

Teams is the hub for teamwork in M365, with a chat-based workspace that includes\u00a0group chat,\u00a0video,\u00a0file sharing, screen sharing, calendar integration, and more.\u00a0Microsoft Teams\u00a0hit 115 million daily active users<\/a>\u00a0in October\u00a02020,\u00a0a 50% increase from\u00a075\u00a0million\u00a0in April\u00a0\u2013 and a\u00a0whopping\u00a0475% increase from 20 million daily active users in November 2019.<\/p>\n

Teams has\u00a0even\u00a0found the spotlight\u00a0in the pandemic\u00a0at NBA games, with\u00a0the\u00a0Teams “Together Mode” feature used to virtually seat basketball fans\u00a0in the audience during live games.<\/p>\n

Because Teams is included with M365\u00a0Business Premium,\u00a0the in-demand collaboration capabilities of Teams\u00a0are\u00a0a natural\u00a0starting point for conversations with clients about moving to M365.<\/p>\n

Advanced Security\u00a0& Data Protection<\/h3>\n

Security: It\u2019s\u00a0the\u00a0<\/i>leading\u00a0topic of IT discussions for companies big and\u00a0small\u00a0as hacking, phishing, ransomware, and social engineering attacks continue to grow in volume and sophistication.\u00a0And it\u2019s\u00a0why\u00a0the fact\u00a0that\u00a0M365 Business Premium includes\u00a0a slew of\u00a0advanced security\u00a0and data loss prevention\u00a0features is so compelling\u00a0to SMBs.<\/p>\n

Get ready for\u00a0some rapid-fire acronyms!\u00a0As part of M365 Business Premium,\u00a0Advanced Threat Protection (ATP)\u00a0defends email from malicious links and phishing, while\u00a0Windows\u00a0Defender\u00a0protects devices from\u00a0ransomware and malicious websites.<\/p>\n

To defend data,\u00a0Azure\u00a0Information Protection (AIP)\u00a0classifies documents and email,\u00a0Data Loss Prevention (DLP) detects and protects sensitive information, and Exchange Online Archiving helps preserve and recover data\u00a0to maintain compliance.<\/p>\n

As a final layer, Azure\u00a0identity management features such as multi-factor authentication (MFA) and conditional access (CA)\u00a0safeguard access to apps and data, while\u00a0Bitlocker\u00a0encryption\u00a0protects\u00a0data\u00a0on devices.<\/p>\n

It\u2019s been proven over and over that a layered approach to security is the best way to prevent the widest range of attacks. While M365 doesn\u2019t cover every security\u00a0avenue, it provides a solid foundation\u00a0for SMBs to protect\u00a0their\u00a0documents, data, and devices.<\/p>\n

Device\u00a0& Application\u00a0Management<\/h3>\n

Productivity and security together\u00a0make M365 an enticing option for SMBs. But this cake has a third layer \u2013 and one that\u2019s especially tasty to MSPs.\u00a0The\u00a0proliferation of\u00a0employee devices, from phones to tablets to laptops,\u00a0has\u00a0become a\u00a0major headache and time sink for MSPs\u00a0to try\u00a0to\u00a0deploy, secure, and manage\u00a0them all\u00a0for their clients.<\/p>\n

As employees move outside the safety of the company firewall during this era of remote work, device endpoints have become a\u00a0major liability for data loss. This is especially true as the line between “company device” and “personal device” gets blurred. Companies want to be able to balance employee autonomy\u00a0and productivity, with security, compliance, and control.<\/p>\n

This is where M365\u2019s device\u00a0and application\u00a0management features such as Intune\u00a0and Autopilot\u00a0shine. Intune\u00a0supports a diverse mobile environment by\u00a0managing\u00a0devices and apps from the cloud to protect company info\u00a0while maintaining productivity.<\/p>\n

Intune\u00a0allows you to remotely\u00a0configure\u00a0security policies on devices, report on compliance\u00a0and app usage, remotely wipe data,\u00a0and publish, configure, and update apps.\u00a0Autopilot simplifies device provisioning with a “zero-touch” experience to configure and enroll new devices as well as reset and retire old ones.<\/p>\n

Device\u00a0management\u00a0is perhaps the least immediately obvious\u00a0M365\u00a0benefit to end clients, so take your time to explain how these capabilities allow them\u00a0to enforce policies, maintain compliance, and protect data on devices, while still empowering employees to get work done.<\/p>\n

Putting It All Together<\/h2>\n

By integrating modern productivity tools,\u00a0advanced security and data protection features, and\u00a0device management capabilities, M365\u00a0is a powerful\u00a0foundational\u00a0solution for SMBs.<\/p>\n

And,\u00a0as\u00a0your Cloud Wingman,\u00a0Pax8 is\u00a0here to\u00a0enable you to adopt and sell M365.\u00a0Register for an upcoming M365 Bootcamp<\/a>\u00a0for\u00a0two\u00a0days of intensive business and technical\u00a0training, or\u00a0check out\u00a0The MSP\u2019s Guide to Selling M365\u00a0<\/i>below\u00a0to learn how to effectively position M365 to your clients, including a white-labeled email template\u00a0you can use to start the conversation.<\/p>\n

Get the guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn what M365 brings to the table to make it a\u00a0compelling addition to\u00a0MSP\u2019s stack. Up until a few years ago, Office 365 was the most\u00a0recognizable\u00a0productivity app in business, with\u00a0100 million monthly active users by April 2017. Then in July of that year, Microsoft debuted O365\u2019s little \u2013 but very cool \u2013 new sibling. Microsoft 365\u00a0(M365)\u00a0had […]<\/p>\n","protected":false},"author":141,"featured_media":32,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10,4,14],"tags":[],"class_list":["post-1335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft","category-msp","category-productivity"],"acf":[],"yoast_head":"\nThe MSP's Guide to Selling M365 - 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